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Are you ready to get better results out of your marketing, communications, or media programs?It's information digital overload out there, making your organization, brand or event stand out requires more than just a good idea – it needs a strategic, multi-faceted approach. Imagine...- Growing a event's total revenue by 30%+ in just four years- Implementing "outside-in" campaigns that increase top and middle funnel engagement by 15%- Achieving over 2 million digital and media impressions at no cost for a single B2B event- Creating industry awards programs that become cornerstones of company operating plans- Leveraging $500,000+ worth of global PR and advertising B2B coverage on a $25,000 budget- Implementing customized engagement strategies resulting in an 85% NPS for a first-time eventThese aren't just possibilities – they're real outcomes I've delivered.Why me?With a track record spanning marketing, communications, and event management, I specialize in turning challenges into opportunities and bringing a unique blend of strategic thinking and tactical execution to every project. I specialize in:- Driving revenue growth through strategic partnerships and sponsorships- Customer journey mapping and persona development- Content marketing and thought leadership- Developing comprehensive, data-driven marketing and communications strategies- Creating engaging content across multiple channels- Building and nurturing stakeholder relationships- Implementing innovative audience acquisition and engagement tacticsAs an award winning marketing and communications professional, I combine industry best practices with innovative strategies to drive engagement, awareness and revenue. Ready to take your organization to the next level? Let's connect.
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Vice President, MarketingNatdaArlington, Va, Us -
Vice President, MarketingTrifecta Collective Llc Oct 2024 - PresentArlington, Virginia, UsLeading the marketing strategy for NATDA, I focus on driving growth and success for our dealer members across North America. Through dynamic campaigns, the NATDA magazine, and two leading industry events, I ensure that dealerships and their vendor partners have access to the resources they need to expand their networks, knowledge, and bottomline. Committed to supporting member dealerships and manufacturers as the backbone of the light- to medium-duty trailer industry, our initiatives provide the essential tools, insights, and innovations for sustainable growth across sales, service, and parts. -
Avp, MarketingFast Forward Aug 2023 - Jul 2024El Cajon, California, Us -
Sr. Director, MarketingTaffy Event Strategies Feb 2018 - Sep 2023Arlington, Virginia, Us- Led the creation and execution of integrated marketing and communications plans for three clients industries (large-scale, mid-sized and C-level B2B events)- Responsible for all contract negotiations and topline management of 12 outside marcom and event technology partners.- Developed and implemented “outside-in” and inbound leads campaigns focusing on customer needs and goals that fostered on average a 15% increase in top and middle funnel engagement.- Led and managed client visioning, persona development, and journey mapping, which included using both quantitative and qualitative surveying and focus groups for eight distinct customer segments- Directed marketing strategy and tactics, including email, digital, collateral development, hybrid event applications and content and social plans, that exceeded attendee and exhibitor growth and sales revenue goals by 8% during COVID years- Managed and mentored two department reports and several cross departmental teams -
Sr. Director, Trade Marketing & CommunicationsNational Confectioners Association Jul 2006 - Feb 2018Washington, Dc, UsLed an award-winning annual campaign driving more than 1 million audience and media impressions on average.- Grew attendee registration for the Sweets & Snack Expo by 10% in 2016 and increased total event registration by 30% from 2007 - 2016.- Added three 3 new revenue generating centers including one where registration income increased from zero to annual revenues averaging $400k. - Initiated experiential innovation lab sessions designed to develop overall strategic direction for company branding initiatives. Possess experience and a successful background in creating, branding and marketing, from the ground up, new endeavors and programs including the following:- Association’s industry magazine - Candy & Snack TODAY;- A year-round content-based inbound marketing program for e-newsletters: Sweet Insights News & Snack Facts; - Desiigned the association’s industry education program including webinars, events and white papers;- Led the design, creation and management of the Expo’s Most Innovative New Product Awards program generating significant non-dues revenue and additional owned media and PR;- Began and led NCA’s Confectionery Leadership Awards. -
Director, Trade Marketing & CommunicationsNational Confectioners Association Aug 2006 - Jun 2014Washington, Dc, UsIt's all about life in candyland!
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Trade Show ManagerPmmi 2002 - 2006Herndon, Va, UsLed a $1+ million year-round advertising and marketing campaign around one of the country's largest trade shows. -
Sponorship & Brand ManagerVnu Expositions Dec 2000 - Jan 2002Us -
Expositions ManagerVnu Expositions 1999 - 2001UsActed as show manager or onsite operations manager for a number of industry trade shows of varying sizes, demographics and industries including PhotoPlus Expo (NY), GlobalShop (Chicago); Sewn Products Expo (LA); Automotive Interiors Expo (Detroit); Art Methods & Materials (Pasadena) & eRetailing (NY/SF).
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Marketing SpecialistNview 1998 - 1999Managed branding & marketing efforts in introducing new and existing LCD projectors into various distribution channels and retail outlets. This included working collaboratively with in-house sales and engineering departments and performing market research to create and oversee product marketing materials. Led all elements of branding nView products in a domestic campaign and was the lead exhibits manager taking teams of 5-10 staff to large scale international and domestic trade shows including Photokina (Germany) and InfoComm.
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Marketing & Brand CoordinatorVirginia Beach Schools Federal Credit Union (Vbsfcu) 1996 - 1998
Jenn Ellek Skills
Jenn Ellek Education Details
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Bethany CollegeMass Communication/Media Studies
Frequently Asked Questions about Jenn Ellek
What company does Jenn Ellek work for?
Jenn Ellek works for Natda
What is Jenn Ellek's role at the current company?
Jenn Ellek's current role is Vice President, Marketing.
What is Jenn Ellek's email address?
Jenn Ellek's email address is jp****@****ies.com
What is Jenn Ellek's direct phone number?
Jenn Ellek's direct phone number is +120253*****
What schools did Jenn Ellek attend?
Jenn Ellek attended Bethany College.
What are some of Jenn Ellek's interests?
Jenn Ellek has interest in Children, Netflix, Yoga, Foodie And California Wine Lover, Education, Environment, Reading, Organizing Local Social Events, Running, Disaster And Humanitarian Relief.
What skills is Jenn Ellek known for?
Jenn Ellek has skills like Management, Event Planning, Marketing Communications, Public Relations, Event Management, Marketing, Media Relations, Marketing Strategy, Social Media, Strategic Communications, Social Media Marketing, Nonprofits.
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