Jen Newmeyer, Cfre Email & Phone Number

Arlington, Virginia, Us

Provides strategy for the growth, evolution and financial sustainability of system-wide fundraising efforts by leveraging digital platforms and technologies to successfully retain, reactivate, and acquire new donors. Serves as primary liaison to member stations, internal stakeholders and national partners to optimize local fundraising efforts through product adoption and digital marketing best practices. Initiates and implements campaigns to scale by leveraging online fundraising tests, tools, tactics, and resources to support innovation, experimentation and collaboration. Oversees studies and focus groups to drive creative discussions, champion best practices and utilize data-informed insights to establish and execute learning paths to maximize engagement and fundraising goals.

Washington, District Of Columbia, Us

Advancing the mission of the largest U.S. chapter of AFP Global to foster a vibrant philanthropic community in the Washington, DC metro area. In this volunteer role, directing the activities of the Education Committee to select and coordinate the educational offerings for chapter members including Core Education sessions, an Advanced Executives, CFRE Study Group, Fundraising courses through AFP Global, Lunch & Learns, and more.Established in 1965 with over 800 members, AFP DC is a ten-star gold award winner, an AFP IDEA Champion, and a co-sponsor of the annual "Bridge to Integrated Fundraising & Marketing Conference" attended by more than 2,000 fundraisers every year. AFP DC offers a robust slate of educational programs, accreditation training, networking events, affinity groups, career advancement, and peer recognition.

CharityJen offers services to transform online fundraising efforts! Through workshops, presentations, networking opportunities, consulting, and resources, Jen works to help nonprofit organizations improve their campaign strategy to raise more money to support their missions. While Jen has been supporting nonprofits through local service since 2013, CharityJen was officially established in 2019 with the release of her book "The Insider's Guide to Online Fundraising: Finding Success When Surrounded by Skeptics." More at charityjen.com.

Philadelphia, Us

Advancing the mission of this 10-Star Award-winning AFP Chapter to enhance the philanthropic effectiveness of the Greater Philadelphia community through the promotion of ethical practices, professional development, education, communication, leadership, and service.Served at Programming Chair for the Leading Philanthropy Conference in 2021, supported the Membership, Sponsorship, and IDEA committees, and often met members for virtual coffees.The AFP-GPC was established in 1968 and is one of the largest chapters in the U.S. with over 500 members, dedicated to providing countless benefits and fundraising resources to the membership.

Philadelphia, Pennsylvania, Us

Through the use of digital channels and media platforms, provided acquisition, retention, and growth in membership and revenue. Converted digital content users to members, utilized digital tactics to increase giving on traditional fundraising channels, provided benchmarks to measure, test and improve membership methods. Utilizing the growth funnel, enhanced the online member experience and user journey. Evaluated existing digital processes to improve conversion and completion.

Durham, North Carolina, Us

Developed the strategic priorities for integrated campaigns to cultivate and retain existing members, attract and acquire new prospects, and reengage lapsed donors of this statewide 80,000-member organization.Directs a 13-person team responsible for generating $10 million annually through initiatives and activities in direct mail, on-air, and online, through social media, telemarketing, and audience services, as well as vehicle and matching contributions.Responsible for projecting and managing 25 departmental revenue and expense budgets, leading RFP and bid processes, overseeing vendor relationships, and negotiating contracts. Organizes and executes an annual campaign calendar that outlines themes and strategies for email, direct mail, social media, advertising, and broadcast ensuring coordination across multiple departments.Managed the production of live on-air fundraisers, coordinated promotional interstitials for broadcast and digital video, and often served as talent.Oversaw the launch and implementation of a new CRM with marketing and email integration.

Providing financial oversight, strategic direction, management, community outreach, and advocacy. Supporting the Executive Director in order to meet the mission and goals of the Partnership to help individuals and families in Raleigh and Wake County move from homelessness to self-sufficiency.

Raleigh, North Carolina, Us

Planned and executed all aspects of digital fundraising campaigns and integrated appeals growing online revenue from $150K in 2008 to over $1.03 million by 2016.Developed and implemented the annual strategy for digital communications, online ads, social media activity, peer-to-peer campaigns, live streaming fundraising events, and Social Media Ambassadors.Responsible for the user experience through online channels such as the website, donation forms, and blogs including email segmentation and automation.Budgetary oversight included evaluating metrics and trends to establish annual and campaign-specific revenue goals and projections.

Supported the marketing efforts of the association through digital channels. Promoted activities, events, membership benefits, and fundraising best practices through integrated strategies to grow member engagement and retention while creating a valuable experience for development leaders.

Morrisville, Nc, Us

Managed daily operations of XSAg.com and HayMarkets.com, two website divisions of this e-commerce development company.Responsible for managing multiple databases, products, regulatory issues, shipping, claims and website testing.Facilitated transactions, provided user support and training. Provided trade shows representation, project analysis and reporting.

Developed a donor processing system and provided support for over 500 national and local charitable agencies.Created and published reference & training manuals, brochures and analysis reports.Organized events and provided conference training.

Associate Of Arts, Core Transfer

Certification, Web Designer

Continuing Education

As, Travel And Tourism Administration