Senior Director, Strategy
CurrentOver fifteen years at Bellomy, including seven promotions and influential work on both the Social Research and Strategy teams, I’ve grown from a fresh college graduate to a seasoned market research, project, people, and process manager. During my tenure, I’ve become intimately familiar with the company’s processes, including documenting, updating, and implementing new (or removing ineffective) processes to create structure and efficiency. I am skilled at cutting through red tape, getting buy-in from stakeholders, and getting things done. Key AccomplishmentsCreate and oversee overall company training on process and best practices from winning new business, through research execution, deliverables, and activationRevamp the proposal process creating efficiencies and cataloging content resulting in a 12% increase in win rate within two yearsLead planning and coordination of Bellomy’s annual in-person summits after becoming a remote-first company, including travel logistics, agenda/content, events, and moderating design thinking sessionsDevelop and expand Bellomy’s Social Research offerings, including Market Research Online Communities (MROCs), panels, online qualitative, user experience, and social media listening - growing to 17+ clients and ~$5MM in revenueLaunched and oversaw Bellomy’s own proprietary MROC from proposal to utilization both internally and by clients, including design, development, member recruitment, engagement, and managementOversaw all technology components of Bellomy’s Social Research offerings, including monitoring client and respondent needs/expectations and making recommendations for/coordinating both in-house development and purchases/integration of third-party softwareStreamlined team processes, defined best practices, and led documentation efforts for all phases of Social Research projects, including shortening standup timelines from 8+ weeks to less than 30 business days
