Jennifer Caron Derrick Email & Phone Number

Marietta, GA, US

• Representing Buyers and Sellers in transactions involving leasing, purchasing and selling of residential & commercial real estate properties
• Provide extensive knowledge & analysis of the constantly changing local marketplace
• Create and maintain all marketing materials as well as web maintenance
• Effectively negotiate and assist clients from contract to close
• Offer unparalleled customer service and the ability to listen and understand clients needs
• Utilize latest technology to best serve clients needs

• Responsible for site re-launch including defining site navigation, developing wireframes, creating content & implementation of company websites including HTML coding
• Responsible for continuous maintenance of content on websites
• Developed and implemented the marketing strategy including the creation and design of internal and external marketing materials (flyers, brochures, promotions, direct mail, presentations) and worked with advertising.
• Ensured site was properly optimized for search engines
• Organized marketing events such as seminars & trade shows
• Analyzed web analytics and made necessary adjustments to company websites as needed

• Led the development & implementation for www.earthlink.net including the strategic direction for website, defining business requirements, production of wireframes, administering user acceptance testing and continually.
• Developed a strong, distinct brand for Earthlink through development & execution of effective communication via the online medium
• Increased revenue & access signups though the online channel
• Managed relationships between internal clients & agencies ensuring that needs of all parties were being met
• Managed website content & legal requirements to adhere to corporate standard
• Defined web analytics requirements & implemented Omniture

• Core member of eBusiness strategy team with key focus on multi-channel marketing & enhancing the on-line customer experience
• Implemented new website platform & order management system for www.homedepot.com, www.EXPO.com & www.Homedepot.ca
• Managed multiple high profile eBusiness projects, including the re-design of www.homedepot.com & multiple mini-releases involving both front & back end enhancements
• Responsible for the successful delivery of company-wide initiatives, new eBusiness strategies & website enhancements including scoping out project initiatives, communicating with leadership & development teams &.
• Wrote, developed, implemented & managed the business requirements documentation & procedures that ensured innovation, efficiency, quality & integration within a project
• Responsible for producing detailed business process flows as well as creating & managing the initiative project plan including planning, scheduling, monitoring & directing projects to ensure a complete business.

• Led the June 2003 merchandising site re-launch project, which led to double-digit increases in sales
• Responsible for the implementation of a 3rd party data aggregator for the collection & storage of product information & marketing copy
• Tracked, forecasted & analyzed marketing programs & developed quarterly & annual sales projections by product line
• Analyzed information & developed reports to drive sales opportunities, improve margins & increase inventory turns
• Developed & distributed daily, weekly, monthly & yearly site performance reports
• Utilized web analytic tools to create a strategy to improve the customer experience on www.homedepot.com

• Incorporated eBusiness strategies & opportunities throughout The Home Depot enterprise
• Worked with & directed the creative marketing teams decisions regarding web-site content & layout
• Evaluated eCommerce activity & developed merchandising plans to improve site traffic & sales
• Interacted with vendors to ensure that the site correctly represented current products, promotions & new product introductions
• Continuously analyzed the website to enhance functionality & usability on www.homedepot.com to improve the customer shopping experience as well as driving new sales on the site
• Developed & deployed new merchandising categories to drive both on-line & in our stores sales

• Worked daily with buyer/merchant in determining product line and ensuring merchandise was ordered and received by stores
• Managed relationships with over 100 stores, customers, vendors & other divisional offices
• Coordinated all new store orders between vendors & Store Managers in preparation for grand openings
• Responsible for input of all cost changes, purchase orders, merchandise maintenance & additions

Bba, Marketing

Education record

Activities and Societies: Kappa Alpha Theta

High School Diploma, College Preparatory

Education record