Jenn Gibson Email & Phone Number

Fort Wayne, In, Us

Fort Wayne, Indiana, United States

Owner, developer and executor of the largest external business marketing communications strategy. Point person for North America L&H key executives.Advise and counsel US L&H CEO and leadership team to elevate and lead corporate narrative.Generate and execute social media strategy for North America market and top US leaders.Utilize analytics and insights to inform strategy, report outcomes, manage budget and maximize agency ROI. My diverse experience has been pivotal in elevating the global digital strategy and amplifying key executives.

Fort Wayne, Indiana, United States

Owned, developed and executed digital marketing campaigns for e-commerce clients selling YETI, Big Green Egg, Traeger and Weber. Elevated knowledge of digital marketing channels and implemented repeatable processes to improve efficiency and collaboration across cross-functional teams. Managed Google Ads and social media channels, advised and consulted clients and executive teams on analytics, advertising trends, competitor products and ad placement strategies to maximize conversions and optimize campaigns.

Angola, Indiana, United States

Led brand refresh and new website launch to drive new business opportunities, I spearheaded marketing campaigns to increase patient volumes across three strategic accounts by over 20%. Managed an internal team and marketing agency through launching new product offerings, designed and created content for a new website, completed an RFP process for a new digital marketing agency, organized large-scale community events, and led internal and external executive communications on the Covid-19 Incident Command Team. Nominated to chair a 5-star company-wide culture transformation project.

Auburn, Indiana, United States

Uncovered new business opportunities and led team to achieve 25% new business growth within one year while retaining 97% of existing clients. Developed and presented quarterly business updates to the Executive Team and Board of Directors.Owned and developed email marketing campaign achieving 400% growth in engagement.

Fort Wayne, Indiana, United States

Led national sales team with 98% client retention, consistently exceeded new business targets, developed annual sales presentations, presented at national industry meetings, managed strategic agency partnerships, and launched a new business line. I also spearheaded all marketing activities to drive an emotional connection to professional liability insurance. I created influential marketing campaigns across the United States, was the only person on the team to serve dual roles, contributing to maintaining market-share as the industry-leader.

Fort Wayne, Indiana, United States

Promoted after 6 months of employment to lead a team of staffing managers during the economic downtown. Together, we implemented sales strategies to exceed monthly production standards with the highest placement rates in the region.