Symmetry Sports Construction builds sports complexes, stadiums, tracks, tennis courts, baseball and softball fields, football and practice fields, and installs synthetic turf and natural grass offering the safest and most durable products for athletes. Symmetry is the exclusive AstroTurf parter in Texas. Let us show you why so many are selecting Symmetry for their sports construction needs.

- Drive new eCommerce initiatives for 3PL and marketplaces- Manage Amazon & Walmart accounts- Develop and Implement Business to Consumer Sales Strategy- Enhance existing customer/partner relationships- Implement eCommerce changes that gain market share while increasing profitability- Review supply chain process flow to highlight gaps and areas for improvement- Define, Manage Pricing/MAP/MSRP- Collaborate and plan promotions - Ensure information and presentation integrity on B2C sites- Manage analytics related to eCommerce customers and communicate relevant information to team- Achieve and maintain a working knowledge of all account product lines, services, marketing programs and strategies, product ordering, warehousing, product return policies and operations and logistics procedures- Negotiate and execute contracts - Analyze data; interpret reports and information provided to identify new opportunities- Forecast future sales and inventory demand within 3PL

Held full P&L and operational authority for this 4.5 million privately owned company which specializes in backyard, lawn and outdoor products including cedar swing sets, playhouses, gazebos, sheds, patio furniture, outdoor grills, firepits, and pergolas.Led company to 1.5 million in sales within first 12 months of operation. Rapidly expanded customer base from Dallas-Ft. Worth area to all 48 US states leveraging business cash flows to invest in target customer regions leveraging data showing high customer base potential. Focused on product expansion and fueled revenue and profit growth at a rate of 25-30% per year. Expanded beyond our .com to aggressively target sales via Amazon, Walmart, and Google Shop. Championed operational focus to concentrate on the customer, technology, service, new product offerings, and operational excellence with an Omni-Channel approach. Built strong, efficient, scalable operational foundation that maintained industry-leading profit margins through various economic cycles.Selective Results:• Increased gross revenues to 4.5 million by expanding product offerings and identifying/capitalizing on key opportunities that were proliferated across other industry platforms and into adjacent industries.• Managed overseas manufacturing communication, product development, profitability, channel strategy and commercialization• Delivered profit margins 3X the industry benchmark by focusing on customers, technology, service, new product development, and operational excellence.• Optimized organizational structure and drove continuous improvement using Lean Manufacturing and Six Sigma technologies. • Positioned company as lowest-cost seller in the industry, with greater profitability and market flexibility while delivering savings to customers. • Expanded sales to Canada and increased gross sales by 15% from expansion.

Acquired distressed properties in the Dallas-Ft. Worth area to restore, remodel and sell utilizing capital from private investors. Formed relationships with banks to negotiate properties in foreclosure. Negotiated contracts, led and managed design of remodels, outsourced contractors, created PEs and implemented budget/timelines. Maintained shareholder interest with high ROI of 25-30% within 3-6 months. Purchased and sold 26 properties.

Built and executed growth of a marketing mail and distribution company to open locations in Dallas, San Antonio, and Oklahoma City. Provided mailing lists and direct mail processing as well as marketing design to businesses, doctors, dentists, churches, & real estate companies.Our company provided mailing lists with the target customers these businesses were focused on reaching. City Mailing Lists created the design of their mail piece, printed and processed through production, printed the postage, mailing address, tabs and tri-fold as required, and pre-sorted pieces to provide clients the lowest postage rate possible for their bulk mail distribution.

Began career as a business process consultant in the electronics and high-tech industry with a powerful focus on Global SAP R3 implementation for multi-million dollar customers across the US. Promoted to manager in 2002 to oversee implementations across US and Asia with over 30 direct reports.Selective Results:• Provided supply change management for SAP MM Module for Nortel, supporting 45K global users• Developed robust test plans for system enhancements and break fixes and successfully achieved a 98% pass rate for all QA Approvals• Led Supply Chain Management Unit responsible for coordinating the Procurement, Inventory Management, and Order Fulfillment• Performed project management duties in creating project plans, schedules, and task breakdowns along with cost/benefit analysis - Identified process inefficiencies through GAP analysis• Managed testing cycles, including test plan creation, development of scripts and co-ordination of user acceptance testing• Customers Included: Nortel, Cingular Wireless, Texas Instruments, US Government, T-Mobile, Southwestern Bell