Jennifer Hall Whiteside Email & Phone Number

New York, New York, US

New York, New York, US

Consumer marketing for New York Post, Page Six and Page Six TV.

New York, New York, US

New York, NY, US

• Responsible for integrated proposal writing, campaign strategy and execution supporting beauty, fashion, pets, pharmaceutical and financial advertisers in a fast-paced, results driven environment
• Managed multiple campaigns across categories above, executing sold opportunities and developing integrated program recaps including in-book advertorials, digital sponsorship, consumer events with blogger extensions and.
• Spearheaded a new and innovative mobile opportunity for marketing campaigns Ibotta, a mobile rebate app that guarantees product purchases for a wide range of advertisers
• Project manager for a cross-department initiative, Southern Living Insider – that increased online subscriber engagement while creating a new revenue stream for the brand
• Highly detail-oriented budget, campaign timeline manager and effective communicator with a positive and upbeat attitude

New York, NY, US

• Responsible for developing, executing and reporting on cohesive marketing campaigns for Dow Jones and The Wall Street Journal Digital Network
• Works across Dow Jones’ digital business lines to establish marketing strategy within key geographical markets in cooperation with internal teams and external agencies
• Develops creative briefs in order to clearly communicate strategic direction that drives concepts to produce digital, print, mobile and video assets
• Responsible for maintaining on-time delivery of marketing materials including, sell sheets, advertorials, event programs and digital content to achieve desired ROI

New York, NY, US

• Developed global social media strategy across Dow Jones Institutional brands and provided analysis on community performance
• Supported marketing colleagues by consulting on social media best practices and provided training for key platforms including, Hootsuite, Tweetdeck, Twitter, Facebook, Linkedin, Youtube
• Debuted a social media presence for brands across Dow Jones by rolling out a series of engaging campaigns with assistance from social media coordinator

New York, NY, US

• Planned and managed logistics for company sponsored tradeshow and client events in collaboration with sales to drive leads for Dow Jones’ Institutional business
• Worked closely with internal design team to develop creative marketing collateral for events and client meetings
• Directed community engagement efforts at events for B2B social media communities

New York, NY, US

Remotely planned and managed a successful customer/prospect event for Public Relations professionals in Los Angeles CA, exceeding attendance goals by 10 percent.Coordinated customer facing marketing collateral for sales teams for various regional eventsCollaborated within global, cross-functional teams on campaigns such as webinars, ebooks, direct mail and.

Assisted in research for Factiva clients for British Department of Work and PensionsContributed to a team project by analyzing problems for clients who were unable locate their older stocks Participated in improvement of Factiva's employee retention through internal branding through market assessment Researched different strategies to enhance the company's.

B.A, International Economics; Spanish

Education record