Jennifer Heitzmann Email & Phone Number

Austin, Texas, United States

Provide account management for clients with annual budgets ranging from $300K - $1MM+ such as Concordia University Texas, Milestone Community Builders, Texas Department of Agriculture, and Texas Commission on Environmental Quality.Guide annual media campaigns including timelines, budgets, creative assets, metrics and reporting to ensure campaign performance meets KPIs.Execute email marketing programs from audience acquisition to content creation and segmentation and automation strategies.Streamlined project management processes, resulting in increased efficiency and sustainable growth for the company.

Austin, Texas Area

Support account management with advertising operations such as creative trafficking, data analytics, media placement and media auditing. Responsible for client Influencer Marketing strategy and campaign execution with a focus on relationship management and long-term partnerships. Successfully rebranded Bridge IM, raising brand standards across all assets including website, client-facing decks and reporting, RFP submittals, media recommendations, etc. Create and optimize processes to streamline for sustainable growth.Report analytics and metrics for clients showing ROI and learnings for future campaign strategy.

Austin, Texas Area

Project managed complex campaigns for Destination Marketing Organizations including Bermuda Tourism Authority, Destination BC, Tourism Calgary & Visit Aiken South Carolina.Drove a 15% increase in brand share of voice for a client by developing content based on competitive analysis, leading to improved brand awareness and market presence.Produced qualitative and quantitative research for global brands, resulting in improved brand voice authenticity and positioning.Boosted social media engagement through moderating and managing channels, resulting in increased community growth.

Brisbane, Australia

Increased Tourism and Events Queensland's consumer email audience by 185% to over 1 million in < 3 years, with sustained high engagement by focusing on content strategy, A/B testing, and audience segmentation.Initiated, developed, and optimized digital content across Queensland's channels : Queensland com, The Queensland Blog, and social media channels, including research, SEO, copywriting, image sourcing and asset creation, and data analytics to determine ROI.Generated increased website traffic through targeted digital campaigns in local and international markets, resulting in higher brand awareness.Established partnerships with top influencers and subject matter experts (SME) to amplify Queensland content, resulting in an increase in targeted audience reach and social media engagement metrics. Advised and influenced use of best practices of digital assets, content and eNews across the business.- Developed corporate partnerships where mutually beneficial cross-promotion shared compelling Queensland stories across their networks.- Apply SEO best practices to all content projects and digital channels.

Brisbane, Australia

Managed the development, delivery and optimization of digital content and campaign activity on Queensland.com, increasing visitation and spend from domestic source markets. Initiated content optimization projects to raise brand awareness in key international markets.Collaborated with cross-functional teams to strategically integrate marketing campaigns across Queensland's channels (Facebook, YouTube, Instagram, Pinterest, FourSquare, and the Queensland Blog).Provided SEM and digital media planning and management, eNews subscriber acquisition programs, and data analytics reporting via Omniture and Google Analytics.

Houston, Texas

Founded the brand positioning and marketing strategy for Houston's number one master-planned community, Towne Lake.Led a 4-person team responsible for all marketing initiatives resulting in an increase in overall marketing ROI & improved communication among cross-functional teams.Individually directed and managed all aspects of corporate identity transition/re-brand from Caldwell Watson Real Estate Group to Caldwell Companies.Streamlined web development process and implemented a database-driven property search feature, resulting in improved efficiency and productivity by 20%

Responsible for all facets of marketing activity at the company including brand awareness, advertising, strategic planning, public relations, etc.

Ba, English

Activities and Societies: Zeta Tau Alpha, TECAMinor in Visual Communications

Education record

Activities and Societies: Zeta Tau Alphatransferred from TTU to SWTSU in summer of 1997