Jennifer Henderson Email & Phone Number

Indianapolis, In, Us

Carmel, Indiana, United States

Fishers, Indiana, United States

Indianapolis, Indiana Area

Remote

Amsterdam Area, Netherlands

As one of the two managing editors for Witness, I curated the editorial calendar, edited and corresponded with contributors to provide content for a Medium blog with around 20,000 followers and a 90-day average of more than 45,000 views per day. In its first year, Witness garnered more than 350,000 views and 80,000+ completed reads on 124 articles.Witness is a magazine for new thinking and new talent in visual journalism and storytelling presenting the critical thinking, independent analyses, and new visual stories of contributors. We want to be a witness to the world, as well as the essential nature of freedom of expression and speech. We want to witness the changing media economy. We want to witness the power of visuals on a global audience. We want to witness the creativity and passion of visual journalists and storytellers. We want to witness new visual talent and invite discussion on the many challenges they face.

Amsterdam Area, Netherlands

Plan, create, and edit editorial and multimedia content for publication on a website with around 3 million annual visitors. Manage the organization's social media channels with an organically grown audience of more than a quarter of a million fans all over the world.• Write, edit, proofread, and publish all copy to a high standard for online publication, according to house style and tone of voice• Plan, produce, and edit video productions• Coordinate internal and external writers, producers, photographers, and editors• Manage production and distribution of monthly email newsletter• Develop and grow robust online communities• Plan and execute social media driven contests• Project management: planning, managing editorial calendar, and budgeting• Crisis communication: responsible for drafting, editing, and publishing bulletproof press releases, statements, and news articles under tight deadlines and heavy scrutinyAccomplishments:• Overhauled multimedia production process, resulting in twice the videos produced in same time span• Established social video promotion campaign structure to ensure optimum ROI• Instituted daily posting schedule and content calendar for social media channels• Developed engaging, personal, and professional tone for social media• Launched Photo of the Day Twitter campaign, resulting in ~20,000 unique clicks to website in first year• Facebook: daily average engagement increase of 287% after the first year• Twitter: daily average engagement of 1.6%• Instagram: New channel plan and organic audience growth of ~55,000 followers in first year

Amsterdam Area, Netherlands

Managed the workload for an international team of front- and back-end developers. Tested and edited to ensure expectations were met in content, code, and everything in between.• Strategized with product managers on content, design, infrastructure, and implementation of website• Customized project management web application (Redmine) to streamline workload• Wrote, edited, and adapted copy that adhered to brand guidelines and enhanced SEO• Monitored Google Webmaster Tools and Google Analytics for performance issues• Met with CFO to discuss strategies for tracking and catching fraud• Analyzed and researched website purchases for potential fraud

Hampshire, England

Contract photographer assigned to Holland America Line’s MS Oosterdam during the demanding Alaska high season to capture guests’ vacation experience and facilitate the sale of photos, all while maintaining a high level of customer service. I was consistently a top performer during my contract, for both customer service and sales.

Greater Nashville Area, Tn

Marketing expert responsible for implementing timely, high-quality text and HTML email for business-to-consumer and business-to-business multinational (e.g. FedEx Express and HSBC) and national (e.g. CVS and Lexus) clients in a team-based environment.• Provided content suggestions to guarantee the best end-user experience, while adhering to federal CAN-SPAM requirements• Restructured or hand-coded HTML templates if client resources did not meet industry standards• Executed quality assurance tests for proper functionality and accuracy prior to deployment• Programmed JavaScript to make campaigns dynamic and more personal for consumers• Maintained the highest level of security over client’s sensitive digital data• Participated in cross-functional teams to imagine and develop more efficient processes

Greater Nashville Area, Tn

Rapidly promoted from small community sections to lead local section designer. Met multiple daily deadlines while collaborating with writers, photographers and editors in order to design comprehensive and eye-catching news packages.• Supervised team of four designers for 15 weekly community newspapers• Managed multimedia projects including art direction and programming to enrich print editions and to be featured on The Tennessean’s website• Collaborated with programmers to automate data pulls for election charts• Demonstrated professionalism in the manager’s nightly news meeting• Seamlessly filled in as needed for teammates on other sections, including A1 and business news