Jenn Hoffman Email & Phone Number

Brooklyn, New York, Us

New York, Ny, Us

I led the B2B marketing team, which consists of demand generation and marketing operations, and was responsible for developing and executing an integrated strategy. We collaborated closely with the content team and collectively crafted a unified brand narrative and integrated campaigns to reach our unique audiences and personas. Through this approach, we elevated Esusu's brand visibility, created and captured demand, and drove substantial pipeline growth and revenue generation while facilitating customer expansion.

Austin, Tx, Us

Performance team lead and responsible for strategizing and executing integrated campaigns for multiple business units and products.

Austin, Tx, Us

Developed the company's global campaign framework that was adopted and implement by entire performance marketing team and regional marketing teams. Responsible for creating and managing global campaigns and programs that integrate customer marketing, product marketing, regional marketing, events, and more to drive demand gen and create opportunities.

Austin, Texas, Us

Served as a key member of the leadership team and led the marketing team in our strategic effort to scale the company to 15+ markets in two years. Formulated and executed the initial marketing program strategy, directing a remote team of 5 employees and 3 contractors to achieve significant results: reduced average CAC from $44.00 to $4.40, increased app downloads by 56% in six months compared to the previous period, and grew text subscribers by 60% in under eight months.

Austin, Texas, Us

Formulated and executed six unique market launch strategies as the launch manager. Directed across-functional launch team consisting of marketing, sales, andproduct/engineering which resulted in over 600 businesses sold and the first15,000 app downloads.

Austin, Texas, Us

Served as Product Manager, collaborated with the leadership team to set the roadmap, created and managed the backlog and sprint process, created requirements and worked with the development team to deploy the initial MVP of the app.

Washington, Dc, Us

Austin, Texas, Us

RealMassive is an Austin-based real estate tech startup creating the first open marketplace for commercial real estate data. RealMassive leverages big data to provide CRE pros with intuitive property list and search tools, digital marketing capabilities, and real-time performance analytics. Due to my SME in real estate, I was brought on to help launch our first markets. I reported to the CEO and had responsibility for the relationship management of brokerage firms and gaining buy-in to have their data live on the platform. To ensure the stickiness of the product, I moved to a Product Owner role and served as an advocate for our customers.

Austin, Texas, Us

Created and led strategic outreach plans to launch 10 key markets on our open marketplace and led to the acquisition of over 150,000,000 SF of claimed data.

Austin, Tx, Us

AIC Ventures is an investment fund manager providing alternative capital solutions to middle-market companies throughout the U.S.A. AIC has completed over nine successful funds and 250 acquisitions. I was hired to be part of a team of 3 that sourced and identified various investment opportunities that provided clients with alternative financing solutions via sale-leaseback for two funds that acquired over $180 million in industrial property. My team of three completed >$50 million in commercial real estate transactions for these two funds, Fund IX and the Income Fund over a period of one year.

Boston, Ma, Us

Worked as a leasing consultant at luxury high-rise apartment and assisted the acquisition team with the sale of a garden-style apartment in the hill country.

Bachelor Of Science In Business Administration, Marketing

Education record