Jennifer Aldrich Email & Phone Number

Des Moines, Ia, Us

West Des Moines, Iowa, United States

° Plans, develops and executes comprehensive paid and organic social media campaigns on Instagram, TikTok, Pinterest, and Facebook for national and global clients, including Unilever, Hy-Vee, and the Iowa Pork Association.° Manages social media photo and video shoots in partnership with art directors, designers, and editors.°Analyzes social media performance metrics and KPIs to track campaign effectiveness, identify opportunities for improvement, and provide actionable insights to clients.° Collaborates closely with internal and external teams to ensure cohesive integration of social media with broader marketing initiatives.

° Led the Forbes Vetted social media team and implemented strategy across TikTok, Instagram, Facebook, and Twitter.° Filmed, edited, and optimized videos for Instagram, Facebook, and TikTok.° Collaborated with social media teams across the Forbes brands to create cross promotional content on multiple channels.° Ideated paid social programs from start to finish and worked with outside stakeholders to launch successful projects and franchises.° Analyzed traffic and engagement on True Anthem and Google Analytics to improve social strategy.

Des Moines, Iowa, United States

° Led the Better Homes & Gardens social media team and implemented strategy across TikTok, Instagram, Facebook, Pinterest, and Twitter.° From December 2021 to present, grew Instagram by 448,045 followers for a total of 3,191,889, Grew TikTok from the beginning to 47,978 followers.° Planned and implemented the entire social plan, across Instagram, TikTok, Facebook, and Twitter, for one of the biggest projects in Better Homes & Gardens' history: the Harry Styles feature. The posts were some of the best performers in the site's history, including the most-liked and most-engaged Instagram post ever.° Conducted celebrity interviews for BHG digital issues.° Filmed, edited, and optimized videos for Instagram, Facebook, and TikTok.° Analyzed traffic, engagement, and other data on Curalate, Google Analytics, Sisense, True Anthem, and within platforms to implement successful social strategies.

Des Moines, Iowa

° Pitched, wrote, and edited news, evergreen, and SEO stories across all areas for BHG.com, including lifestyle, garden, home, holidays, and food cores.° Managed the digital version of Test Drive, BHG.com's weekly beauty series, by writing, editing, and producing articles.° Wrote scripts and shot videos for BHG.com's video series Project Joy. ° Researched traffic through Google Analytics and Curalate and analyzed competitors and other sources to present a strategy for quarterly lifestyle coverage.° Assisted the social media editor by writing and posting content to the BHG.com Instagram, including in-feed posts, stories, and reels.

Greater New York City Area

° Pitched, wrote, and edited news and evergreen stories for CountryLiving.com.° Thorough, daily work in SEO, both updating articles and building new pieces.° Managed CountryLiving.com's Pinterest account, which has more than 45 million monthly viewers.° Assisted in managing CountryLiving.com's Facebook account, which has more than 5.2 million followers.viewers

New York, New York

• Pitch, write, edit and syndicate daily and evergreen stories for FirstforWomen.com and WomansWorld.com• Conduct SEO research and create articles that are search optimized • Use Google Analytics, KeyWord Tool, social media analytics and more to choose topics the audience wants to read• Pitch social media promotions and strategically schedule articles

Columbia, Missouri

• Published new women’s magazine prototype and pitched to Meredith Corporation• Created editorial line-up, circulation plan, advertising plan, coordinated photo shoots, recruited writers and sources, worked with designers to execute prototype.•Wrote department and feature stories, edited content.•Magazine place third in a national competition by the City and Regional Magazine Association.

Columbia, Missouri

• Pitched and wrote articles for city magazine in Columbia, Missouri.• Wrote a 4,000-word feature article about anti-apartheid protests that received 10 pages in the magazine and the front cover.

Kansas City, Missouri

• Wrote features stories and columns for print and online additions.• Shot and published videos and photos for articles and for The Star’s YouTube channel.• Utilized Twitter for live tweeting and live reporting.

London, United Kingdom

• Wrote a variety of stories at the world desk for both print and online editions.• Conducted interviews with subjects from around the world, including using Spanish-speaking and writing skills.• Assisted UK and foreign reporters in research of stories. Was part of a team that broke worldwide news about ISIS recruiting.

Columbia Missouri

• Wrote on average three stories per week enterprise and general assignment stories for print and online editions.• Published on A1 several times throughout the semester.