Jenni Beattie

Jenni Beattie Email and Phone Number

Marketing Officer @ NSW Family Day Care Association
Sydney, NSW, AU
Jenni Beattie's Location
Greater Sydney Area, Australia
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Jenni Beattie work email

Jenni Beattie personal email

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About Jenni Beattie

With over 15 years in the communication and engagement space I have worked for NFPs, corporates and the NSW Govt.

Jenni Beattie's Current Company Details
NSW Family Day Care Association

Nsw Family Day Care Association

View
Marketing Officer
Sydney, NSW, AU
Website:
nswfdc.org.au
Employees:
15
Jenni Beattie Work Experience Details
  • Nsw Family Day Care Association
    Marketing Officer
    Nsw Family Day Care Association
    Sydney, Nsw, Au
  • Nsw Department Of Customer Service
    Senior Stakeholder Communication Engagement Lead
    Nsw Department Of Customer Service Feb 2023 - Jul 2024
    Co-managed the rollout of a new online survey platform Have Your Say including vendor and stakeholder management, change comms and project planning. Key contact for governance including change impacts, data and managing the Advisory Group. Passionate about accessibility and engaged Accessibility NSW to audit the new platform.
  • Nsw Department Of Customer Service
    Senior Communication Lead
    Nsw Department Of Customer Service Jan 2021 - Jan 2022
    Strategic comms lead developing the strategy for Digital Identity NSW Govt project. Extensive stakeholder engagement experience for complex projects.
  • Digital Democracy Pty Ltd
    Director
    Digital Democracy Pty Ltd Jun 2014 - Jan 2021
    Some of my clients include Dept. Communities and Justice, AWPR, COSA, ACON(2 year part time contract) The Ethics Centre, Medical Council NSW, AWPR, Avant Mutual, ANZUP, War Powers Reform, FASDHub - Sydney Uni Medical School, FIAL, Camp Quality, Family and Community Services Recruitment, Stallergenes Greer, Unichi, Merck Pharma, TAPPC (Sax Institute), AustHealthWeek & The Medical Technology Association of Australia.Projects span from integrated communication strategies through to tactical implementations, social media audits and plans. I regularly contribute to the education of PR professionals and delivered a PRIA (Public Relations Institute Aust.) webinar Eight Years in the Trenches discussing my social media experience in 2014.I have also lectured and tutored in Emergent Media (Social Media) at UTS and helped roll out the first course. I teach Digital Futures, Integrated Communications and Gamification at UTS as well as developing Digital Marketing curriculum materials for private college The Leftbank.In 2016 I was a semi-finalist (team submission) in the Stanford University -MedX Social Media Challenge and I continue to be fascinated with key developments and innovations in the communication field.Interested in digital marketing assistance? 0423073099
  • Catholiccare Sydney
    Online Community Forum Moderator
    Catholiccare Sydney Feb 2019 - Nov 2020
    Sydney, New South Wales, Australia
    Wrote content for the Carers forum and moderated the online Carer Gateway Forum and the related Facebook page
  • Anzup Cancer Trials Group Limited
    Marketing And Communication Manager
    Anzup Cancer Trials Group Limited May 2014 - Apr 2015
    Sydney, New South Wales, Australia
    Responsible for the Comms strategy, social media management, newsletter production and assisting at events and fundraisers. Building and engaging members was also a key activity.
  • The Cancer Council Nsw
    Social Media Manager
    The Cancer Council Nsw Aug 2012 - Jun 2014
    Sydney
    This role brought together my experience in Social Media and passion for health advocacy and health 2.0.During my time I was responsible for the Social Media Roadmap which included platform optimisation and overseeing campaign activity across areas as diverse as advocacy, nutrition, digital fundraising and brand. Some campaign highlights include the Men's Health campaign and the Chrissy Amphlett breast cancer awareness project which was rated by Mumbrella as one of the best videos of 2014.I was also given a scholarship by the Health 2.0 Conference group to blog on their behalf in San Fran in 2012.
  • Digital Democracy
    Director
    Digital Democracy Mar 2009 - Aug 2012
    Balmain Sydney
    Social Media consultancy services.Clients included: Medical Journal of Australia, Klick Communications, Fairfield City Council, MaxMediaLab, iNova Pharmaceuticals, Aust Meat and Livestock Corporation, GHD Engineering PEDIGREE, TheMHS. (Mental Health), Kate Owen Art Gallery and others. Please see references below.
  • The Digital Edge
    Director Of Digital Consulting
    The Digital Edge Jul 2008 - Apr 2009
    Sydney
    The Digital Edge launched in October 2008 taking to market new market research products focusing on gaining richer consumer insights via the use of interactive web 2.0 inspired platforms and methodologies. http://www.thedigitaledge.com.au/With a background in the digital space my role was to integrate web 2.0 philosophy into the market research practice and develop relevant and innovative products for todays web 2.0 marketing environment.I developed the methodology, implemented and managed the bespoke Online Communities platform which helps gain rich consumer insights through a facebook style online environment - an Australian first.During my role I managed Online Research Communities for: Kimberly Clark, Love Communication, Kelloggs, KFC, CBA, Weight Watchers and others.Online Communities can be set up for npd, ad testing, comms testing, creative concepts and makes use of multimedia functionality where participants can upload photos and videos and enable 'organic' discussion to form.I also initiated an Online Reputation Audit product- a combination of web crawl technology with social media /pr strategy primarily used by pr agencies.In addition, I produced and delivered Social Media training for pr agencies. (references below)
  • Network Pr
    Online Research Manager/ Social Media Strategist
    Network Pr May 2006 - Jul 2008
    First employee of the Online PR division of Network PR.Bringing together my 15 years media experience my role was to research and assess the latest in new media/online techniques.During my role I developed the Online Engagement Cycle which became the basis for the agencies social media strategy work.As a digital strategist I incorporated experience with organic search engine optimisation (SEO), social media/, knowledge management and information science.I worked on social media campaigns for Paramount Pictures, Kirrihill Wines and Tourabout.I also produced an internal New Media Manual for employees and initiated and developed the methodology for the Online Healthcheck -an online audit for clients.
  • Media Monitors Australia
    Marketing And Communication Manager
    Media Monitors Australia Feb 2003 - Apr 2006
    Managed the radio program The Media Index. Spoke about leading media issues every Friday on 8 ABC and commercial stations nationally. Also interviewed by 7.30 Report on election issues.Also:-Internal Comms -Change mgt projects, -Initiated a new Intranet development including interactive technologies, -Use of social media such as management webcasts to staff on key issues and the introduction of employee online forums for increased engagement and knowledge management. -Initiation of innovation forums with employees.
  • Cancer Council Nsw
    Internal Comms Manager
    Cancer Council Nsw May 1998 - Nov 2003
    My role was to oversee a variety of 'Information' areas of the CCincluding setting up the Intranet, knowledge management (KM) initiatives and managing the medical library.
  • Carma International (Asia Pac)
    Research Manager
    Carma International (Asia Pac) Jan 1994 - Jan 1997
    CARMA specialises in media content analysis advising organisations on strategic external communications strategy.My role included: hiring and training staff, new business pitches, business development, set standards for media content analysis reports. I was trained initially in the head office (Washington DC).Clients included: BHP, Coca-Cola, Energy Australia, St George Bank, and more...CARMA has since been bought out by www.mediamonitors.com.au
  • News Corp
    Research Manager
    News Corp Jan 1991 - Nov 1993
    Sydney Head Office
    I was hired to set up a Research Division to assist with the Senate Inquiry into Concentration of Media Ownership. After the inquiry the research dept worked on variety of mgt projects including introduction of Pay TV into Australia and online copyright issues. In addition. I introduced a variety of innovative online databases technologies and produced internationally circulated publications on Pay TV Insights working closely with UK office.
  • Mccann Erickson Advertising
    Researcher
    Mccann Erickson Advertising May 1988 - 1991
    Sydney
    Key role was to write research reports on products/sectors for the advertising agency.Contributed to a variety of McCann Erickson Research publications including the internationally circulated New Product News.

Jenni Beattie Skills

Digital Strategy Digital Marketing Social Media Social Media Marketing Strategic Communications Marketing Communications Online Marketing Marketing Seo Blogging Strategy Digital Media Corporate Communications Social Networking Public Relations New Media Integrated Marketing Copywriting Internal Communications Online Advertising Social Media Measurement Market Research Community Management Leadership Facebook Advertising Content Strategy Crisis Communications Qualitative Research Public Speaking Newsletters Editorial Social Media Strategy Web 2.0 Management Web Analytics Content Development Brand Development Email Marketing Media Relations Web Marketing Marketing Strategy Knowledge Management Media Analysis Competitive Analysis Press Releases Publications Content Management Web Content Management Social Marketing

Jenni Beattie Education Details

Frequently Asked Questions about Jenni Beattie

What company does Jenni Beattie work for?

Jenni Beattie works for Nsw Family Day Care Association

What is Jenni Beattie's role at the current company?

Jenni Beattie's current role is Marketing Officer.

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What is Jenni Beattie's direct phone number?

Jenni Beattie's direct phone number is (042) 307*****

What schools did Jenni Beattie attend?

Jenni Beattie attended University Of Technology Sydney.

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Jenni Beattie has interest in Poverty Alleviation, Health.

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Jenni Beattie has skills like Digital Strategy, Digital Marketing, Social Media, Social Media Marketing, Strategic Communications, Marketing Communications, Online Marketing, Marketing, Seo, Blogging, Strategy, Digital Media.

Who are Jenni Beattie's colleagues?

Jenni Beattie's colleagues are Jinan Bakr, Sonia Peralta, Gelareh Zafar Balanezhad, Jenny Hoang, Sheila Roberts, Dorn Clarke, Ha Hoang.

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