Gary Vaynerchuk once said "Look at yourself in the mirror and ask yourself: What do I want to do every day?...DO THAT. And that's exactly what I've been doing since I graduated Cleveland State University with my master’s degree in communication.I've always had a thirst to understand both methodological and irrational consumer behavior. Through market research and analysis, I’ve obtained a better understanding of the psychological process that occurs when entering and moving through a buyer's journey. From awareness through final conversion, understanding buyer's behavior is both fascinating and robust. For 7 plus years, I’ve been paving the way for Transportation/ Supply Chain software providers to implement marketing strategies with proven ROI. As a visionary with a growth mindset, I seek to understand the big picture, embrace the challenges, and drive to achieve success through innovative and creative solutions. Every day is different and presents a new set of challenges, but I persist.Simply put, I am passionate about marketing so that’s what I l do every day.