Serial entrepreneur, Jennie Johnson MBE, is Founder and CEO of My First Five Years (MFFY). She was the first female to win the UK Private Business Awards CEO of the Year (2019) and was voted UK’s Businesswoman of the Year (2019). Jennie founded Kids Allowed in 2003, growing it to become one of the UK’s largest nursery groups, before successfully exiting in 2020. Working with tens-of-thousands of parents, children and childcare professionals gave Jennie the insights which led to her eureka moment in January 2021 – where she saw the opportunity to bring-together technology, science, and research to create an app to support and empower parents through the unique challenges of those first five years of their child’s life.Within a year of founding, MFFY had raised over £1.5m in seed-funding from a number of high profile North West Entrepreneurs and match funded by the Greater Manchester Combined Authority (GMCA)