Jennie Leuzarder Email and Phone Number
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Global Business Leader and Board Advisor with proven P&L oversight and transformation expertise across Fortune 500, startup, and scale-up environments. Currently Portfolio Director at Diageo-backed Distill Ventures North America, driving strategic growth and value creation across emerging beverage brands. Track record of delivering double and triple-digit growth through strategic brand building, commercial innovation, and market expansion.Recognized for transforming iconic global brands and accelerating high-growth ventures in the premium CPG/FMCG space. Deep expertise in ESG-driven business models and sustainable growth strategies. Demonstrated success in leading cross-functional teams, mentoring future leaders, and driving organizational transformation across multiple markets and cultures.Core Competencies:STRATEGIC LEADERSHIPBoard Advisory | P&L Management | Business Transformation | Global Market Expansion | Portfolio Strategy | ESG Integration | Risk Management | Strategic Planning | Digital InnovationCOMMERCIAL & BRAND EXCELLENCEBrand Development & Positioning | Revenue Growth | Commercial Strategy | Go-to-Market Excellence | Omnichannel Marketing | Digital Transformation | Product Innovation | Customer ExperienceORGANIZATIONAL LEADERSHIPStakeholder Management | Talent Development | Cross-Cultural Leadership | Change Management | Strategic Partnerships | MentorshipLANGUAGESNative/Bilingual: Spanish and English | Conversational: Italian
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Fractional Cmo And Vp Marketing And Commercial StrategyLong House MarketingNew York, Ny, Us
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North America Portfolio DirectorDistill Ventures Jul 2023 - PresentLondon, England, Gb -
Advisory BoardLong House Marketing Jul 2023 - Present -
Fractional Cmo / Vp Marketing & Commercial StrategyLong House Marketing Jan 2022 - Jul 2023Brand Management Consulting was created in 2016, delivering a wide variety of scope and marketing projects for clients, including Proximo Spirit, Dona Vega, Don Corleone Vodka, Freya Pure Wild, Catskill Provisions, Soho Experiential, Drink Good Spirits, Titanium Collective.
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Senior Vice President Brand Marketing And TradeR\West 2020 - Jan 2022Portland, Or, UsHead of omnichannel, reporting to the CEO. In charge of leading strategy campaigns for key Global CPG clients, including wines of Rioja Marketing and Trade initiatives in North America. Transformation champion during the COVID pandemic crisis. Driving an 18% volume growth in 2020, after ten years of consecutive decline in the USA.Oversight and leadership of category planning: Account Strategy, Sales, Education, Creative, Influencer, including retail Trade planning with National channel account leads in North AmericaBusiness Athlete, leading a global sales and marketing team, including SQL and MQLDrive 360-degree planning calendar to deliver regional, national, and global activations across client groups.Redefined a 10yo consumer strategic roadmap for North America, with a new communication hierarchy aimed for profitability in the USA and CanadaReinvigorated Rioja Wine Region by creating engaging and meaningful digital and social media campaignsOrchestrated the re-launch of Rioja in the USA to take back share after 10 years of decline by redefining the brand purpose, consumer target, developing a new social media campaign strategy that will become a best-in-class global social channel.Identified significant white space for immediate brand expansion, creating a fully integrated eCommerce and digital platform, resulting in 248% volume growth vs. PY -
Vice President Marketing & B2BVireo Health, Inc. 2018 - 2020Minneapolis, Minnesota, UsDirected the strategic and programmatic approach to the delivery of MQLs and SQLs across multiple products and brand funnels resulting in 400% YoY growth. The mastermind behind defining a strategic portfolio roadmap aimed at profitability in all wholesale markets and re-defining the messaging and positioning for parent companies from medical cannabis into cannabis and wellness.Drove the lifecycle of brand architecture, market research, revenue management, inventory management, and sales: goals- strategy – operations.Pioneer high-impact, route-to-market strategies to support the launch of new products, to meet revenue and distribution growth. Launching Vireo brands in 6 new markets. Defined and develop the wholesale business unit, including forecasting, SKU selection, processes, eCommerce, B2B, and B2C outreach. As well as the development of brand extensions and innovation pipeline. Designed and implemented demand generation marketing campaigns that generate leads, drive awareness, and aid in qualifying prospective customers and consumers. -
Brand And Trade MarketingPernod Ricard Aug 2016 - Mar 2018Paris, Ile-De-France, FrHead the brand strategic planning and in-market execution, touching cross-functional stakeholders: sales, field activation, chains division, brand marketing, finance, upper-level sales, and marketing management, operations, and support agencies, with influence on budgets above $25 million, including Omnichannel media.Oversaw development and implementation of U.S. positioning for Martell, Avion, and Chivas trade marketing initiatives, the luxury portfolio brands, with over $100MM in retail sales annually, resulting in increased volume and distribution at targeted accounts vs. PY.Introduced and launched Martell Blue Swift in the U.S., resulting in triple-digit volume over the projected goal.Motivated Martell Influencers to deliver double-digit growth in account Universe vs. PY -
Marketing StrategyDiageo Jul 2014 - Aug 2016London, Gb -
Ciroc Ultra Premium Vodka - Brand ManagementDiageo Jan 2011 - Jun 2014London, Gb
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Sr. Market Manager - Trade MarketingDiageo Oct 2008 - Dec 2010London, Gb
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On Premise Market Manager - Metro New YorkDiageo Oct 2006 - Sep 2008London, Gb
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On Premise Market Manager - Northern CaliforniaDiageo Sep 2004 - Sep 2006London, Gb
Jennie Leuzarder Skills
Jennie Leuzarder Education Details
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Cornell Johnson Graduate School Of Management -
Rutgers Business School
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Berkeley CollegeMarketing Communications
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The New School
Frequently Asked Questions about Jennie Leuzarder
What company does Jennie Leuzarder work for?
Jennie Leuzarder works for Long House Marketing
What is Jennie Leuzarder's role at the current company?
Jennie Leuzarder's current role is Fractional CMO and VP Marketing and Commercial Strategy.
What is Jennie Leuzarder's email address?
Jennie Leuzarder's email address is je****@****geo.com
What is Jennie Leuzarder's direct phone number?
Jennie Leuzarder's direct phone number is +120897*****
What schools did Jennie Leuzarder attend?
Jennie Leuzarder attended Cornell Johnson Graduate School Of Management, Rutgers Business School, Berkeley College, The New School.
What are some of Jennie Leuzarder's interests?
Jennie Leuzarder has interest in Environment, Disaster And Humanitarian Relief, Health.
What skills is Jennie Leuzarder known for?
Jennie Leuzarder has skills like Marketing Strategy, Customer Insight, Trade Marketing, Brand Management, Sales, Shopper Marketing, Relationship Marketing, Digital Marketing, Alcoholic Beverages, Social Media Marketing, Marketing, Market Research.
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