I set up Paper & Cloth in 2008. I had been a buyer in the retail industry in the UK for a number of years and was frustrated by the lack of innovative design I got to see. I was also usually in a position of requiring a freelance designer and this was equally really difficult to access talent and manage their design outcomes whilst minimising risk and avoiding escalating costs. So i decided to set up Paper & Cloth to provide a platform to nurture design talent and promote a wide range of designers to industry. All our designers are showcased under their own names to ensure they get recognition for their works and our customers get continuity.