Jennifer Albert Email & Phone Number

Coraopolis, Pa, Us

Pittsburgh, Pa, Us

Oversaw P&L and growth agenda for the $2 Billion US and Canada Architectural Coating business.• Led marketing team responsible for $2B in revenue and ten consumer & professional core brands.• Spearheaded and implemented new product development initiatives including market assessments, customer personas, competitive analysis, stage gate, and roadmap planning. • Developed and launched the PPG Paint App and drove $64M in digital sales in the first year.• Implemented the Glidden brand conversion at Walmart, resulting in a shift from 15% to 80% of paint shelf space.• Developed the first undergraduate marketing internship and integrated it into the PPG Primer program.

Pittsburgh, Pa, Us

Oversaw research and insights, color forecasting, and collateral for the US and Canada Architectural Coating business.• Developed a centralized marketing service team responsible for – owned strategy, insight development, end to end creative asset process, production management, in-store merchandising, color palette development and forecasting. • Drove savings across many projects resulting in savings of more than five million dollars annually.

Pittsburgh, Pa, Us

Led the launch of fourteen new store openings in Texas focusing on the Residential Painter.• Successfully drove awareness and sales across all new store openings with a regional campaign focused on digital, public relations, and third-party testimonials.

Pittsburgh, Pa, Us

Responsible for the development and growth for the Professional Paint Customer Segment $1Billion US and Canada Architectural Coating business.• Launched multiple new products focused on commercial segment driving, targeting architect and specifier.• Awarded marketer of the year for B2B campaigns and product launches.

Seattle, Wa, Us

• Developed a go-to-market strategy for the Value Added Frozen Seafood product line, including MAPS for all segments, customer specific promotions, and category insights.• Targeted the younger consumer demographic with an updated image of the Aqua Star Brand, via product and packaging solutions, launched over 15 new products with customized options by Channel and Retailer.• Developed a licensing partnership with Food Network personality, Ina Garten to launch a multiple category product line under the Barefoot Contessa Brand, first product line launched and on shelf within 1 year.• Created an integrated marketing plan around Ina’s celebrity status, including targeted TV & Print, public relations,Facebook, Twitter and In-Store appearances.• Managed the development of over 25 new products between the Barefoot Contessa and Contessa World Cuisine Brands in less than 2 years across multiple categories.• Established a monthly forecasting process to improve procurement, production, inventory management, and customer on-time deliveries.• Facilitated retailer planning sessions to develop annual promotional calendar and trade spending budgets, validated through consumption and shipment trends.

Reston, Va, Us

* Founding father for the StarKist brand under DongWon management, delivered record growth in year one, turning the business from negative profit to +$60M, in a $3 billion Category.* Revitalized the Brand creating an integrated marketing campaign and consumer message to build equity and launch new products, “Have you Been Star Kissed?”, staying within the $30M consumer budget.* Created the “Think Tuna” campaign that drove the Pouch segment to +5% volume growth, while Category declined -14% resulting in improved profit mix and focus for the organization.* Launched StarKist into the frozen seafood category via a test market, including a control market test with a full marketing campaign TV, Print, Social, In-Store and trade spending support.* Led the team to develop monthly production and financial forecast, to stay within service goals and weeks of supply.

Walnut Creek, Ca, Us

• Drove the KnB Brand to record net sales ($225MM) and share levels, accounted for over 50% of the total pet food gross profits.• Developed a product specific marketing campaign to generate awareness and trial that included a :30sec national TV spot (with top ASI score), a grass-roots 50 state mobile tour, on-line advertising and contests, in-store sampling, and PR campaign in New York on the Fox and Friends Morning show, “Kissing Bandit”.• Responsible for managing the day to day activities such as, tracking and analysis of brand(s) performance, production forecast, consumer marketing budget, leading the brand and cross-functional teams, developing and delivering executive presentations, and recruit and retain marketing talent.• Played an integral role with the development of Category Management presentations and annual sales plans to remain in budget and meet volume targets.• Lead the launch of three new pet food products worth over $50M in annual sales. Responsible for pre-launch qualification via consumer focus groups and BASES, product and packaging development and execution to include sales presentation and materials, marketing plan, and developing success criteria for each of the three new products. Launched and secured distribution of six new and innovative private label pet products for retail that increased dollar sales for the category. • Responsible for developing key strategies to support a profitable and focused re-entry into the private label pet food and pet snacks to compete in a $16B pet products category.• Managed the Del Monte Baby Food acquisition, developed a conversion plan to relaunch the Brand and rebuild distribution and consumer awareness.

Chicago, Il, Us