Jennifer Olsen Email & Phone Number

Florida

Lead wholesale nutritional values/food science portfolio sales efforts in a territory spanning from Estero-Marco Island & Merritt Island-Fort Lauderdale. Responsible for sales, market development, account management/planning, contract negotiations, bid/proposal development, strategic partnerships, new product launches, and formulation of multi-level relationships with key stakeholders. Identify business needs and promote Rich’s value proposition and culinary solutions to major food distributors and houses to enhance their product offerings.» Serve as a trusted business advisor with distributors by reviewing their financial performance/reports and recommending sales promotions/solutions to maximize product sell-through. » Develop strategic sales plans that reflect Rich’s business strategy, to advance market share/penetration, and achieve profitable growth.» Review market analyses to determine customer requirements, volume potential, competitive pricing, and develop sales campaigns to achieve territory's sales quotas.» Work closely with operators/customers in kitchen to educate on nutritional values of products. » Drive business unit go-to-market strategy to achieve top-line revenues and bottom-line plans across product segments and channels. » Gain strong loyalty from partners through consistent follow up, problem solving, and delivering on commitments.

Miami/Fort Lauderdale Area

Focused on understanding the business needs and desired outcomes for hotel and restaurant partners and worked to ensure, as a team we delivered on our shared vision. Areas of responsibility encompass sales, marketing, strategic leadership/execution, sell-through strategies, account management, customer service delivery, and market penetration.Territory/Account Management ═══════════════════════════» Implemented a team based selling model to establish and foster relationships with new customers and prospect for new clients in the region to ensure an exceptional experience. » Maintained a reputation as customer advisor based on dependability and integrity. Developed tools with customers for Menu Development and Analysis as a business strategy.» Managed delivery logistics listed on routing schedule organized by the transportation department; resolved any issues or delays that occurred during the ordering process with clients. » Reviewed analytics and conducted regular meetings with accounts to measure results and adjust strategy. Managed and maintained sales pipeline within CRM platform. » Consistently stayed alert on the current market conditions, product innovations, and competitors' products, prices, and sales to effectively forecast and close the sale.» Expanded the scope of my business and maintained accounts by consistently producing “up and cross sell activities” with my current customers. Awards and Achievements══════════════════════» Million Dollar GP Club Award Recipient (Top 1% of sales), FY15-19.» Torchbearer Award Recipient, FY15.» Chairman’s Club Award Recipient, FY14 & FY15.» New Associate Field Trainer to coach representatives in the field.» Appointed to the Sysco South Florida Community Outreach Team. » Top Sysco Brands Salesmen; Top 10 Seafood & Produce Sales; New Marketing Development Team Member.

Miami-Fort Lauderdale Area

Marketed food and beverage products to key accounts in the highly competitive South Florida region. Accountable for sales, marketing, and growth of product portfolio to restaurants, hotels, and education institutions. Emphasis on significantly acquiring and cultivating new account relationships, increasing sales volume in established accounts, and advancing business development initiatives.Territory/Account Management ═══════════════════════════» Developed new business through highly innovative prospecting methods including extensive cold calling.» Cultivated and nurtured critical partnerships with key decision-makers of major accounts. Worked closely with accounts on closing deals, negotiating pricing, and marketing strategies.» Provided personalized service to build client relationships and increase product awareness.» Identified client needs and goals, demonstrated value of services, and formulated/implemented plans to maintain and increase business. » Delivered solution selling strategies to enhance revenue performance and increase profit margins.» Monitored and evaluated customer inventory levels and made recommendations to improve turnover and sell-through.» Analyzed menus, created competitive sell-through advantages, and marketed additional value-added product offering.Awards and Achievements══════════════════════» Increased sales productivity from $4M to a $7M in territory with $1M in gross profit, FY08-14.» Million Dollar GP Club Award Recipient (Top 1% of sales rep based total revenue generated), FY10-14.» Successfully grew and retained the North Florida Keys Territory to $4M territory capacity and a $600,000 gross profit, FY04-07.» Selected to the Marketing Associate Advisory Board Council.