Jennifer Dodson Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pa, Us

Pittsburgh, Pa, Us

Recruited to execute our CTO’s vision for growth through innovation in the Industrial Coatings business line, I’ve stood up an innovation framework and strategy for commercialization of complex, high-tech ideas emerging from our Pittsburgh-based Innovation Center. Our market-driven, prototype commercialization roadmap remains grounded in Design Thinking and Agile methodology, new product blueprinting and VoC language to identify optimal target markets and audiences.

Pittsburgh, Pa, Us

I directed an integration strategy regarded as best-in-class and a flagship model for future acquisitions and led change management across all functions including IT, HR and Marketing to identify “best-of-breed” practices between this employee-owned company and a global corporation. In addition, I led the EHS and Benefits conversion.

Pittsburgh, Pa, Us

When this global B2B industrial portfolio was experiencing revenue flattening, I was tapped to reverse it. I laid out a 3-year growth plan through margin expansion and core business optimization.HIGHLIGHTS: ☑ Established a Center of Commercial Excellence. ☑ Built first M&A pipeline.☑ Directed a $50M acquisition from acquisition identification to negotiation before changing roles to lead its integration.

Pittsburgh, Pa, Us

Brought in to tackle this fragmented and largely neglected portfolio, I masterminded a top- and bottom-line growth strategy, and developed a roadmap for portfolio/vendor rationalization, in-house return of outsourced manufacturing and product bundling key to wallet expansion. I am proud of driving top-line growth and expanding brand awareness by expanding regional distribution for our profitable core SKU's.

Pittsburgh, Pa, Us

When the company wanted to test out the idea of managing growth by segment after years of channel management, I was brought in. My success growing this 7-brand segment 15% resulting in PPG’s transformation from channel to segment strategy and leadership. HIGHLIGHTS:☑ Pioneered a multiyear innovation pipeline.☑ Grew Home Depot big box revenues through distribution expansion.☑ Grew sales 6% YTD through repositioning that reversed niche product decline.☑ Strengthened 100 SKU brand by reducing its complexity.

Pittsburgh, Pa, Us

I am proud of the work I did to revitalize team morale while giving Marketing a larger voice standing as a trusted Sales partner – achieved by establishing credibility through commercialization programs that worked for big-box retailers Walmart, Home Depot, Lowes and more. HIGHLIGHTS:☑ Established Marketing fundamentals key to successful portfolio repositioning. ☑ Grew POS >5% by directing product innovation.☑ Led a profitable product launch and price pivot☑ Grew portfolio 2X by guiding post-M&A Channel Marketing product and talent integration. ☑ Directed RFP leading to Advertising Agency change.

Duquesne, Pa, Us

I stood up the marketing function and built a ground-up team and took its brand collateral to the next level for clients that included leading retailers Walmart, TJ Maxx and Macy’s. HIGHLIGHTS:☑ Launched first national brand that gained 85% customer acceptance.☑ Identified industry affiliation and licensing opportunities for this family-owned manufacturer of private label bedding.

Orrville, Oh, Us

Hired straight out of my MBA program, I sharpened my consumer marketing, modeling and forecasting skills during strategic planning, business reviews and presentations for data-driven CPG leadership. I also managed an 8-figure, 3-agency budget. HIGHLIGHTS:☑ Directed innovation, white space identification and product commercialization for diverse brands from seafood to pet food and snacks. ☑ Increased consumption 10% by spearheading an end-to-end StarKist Tuna TV campaign as ad agency’s chief point-of-contact.

Dallas, Tx, Us

Leading marketing during a tech transformation in the world of mobile telecom (the rise of texting and smartphones), I led teams that supported growth through innovation. In this role, I directed national advertising campaigns for Next-Gen solutions and new market launches including AT&T’s inaugural Super Bowl Ad and its first American Idol Text Voting Campaign.

New York City, New York, Us

Promoted from Media Buying & Planning to Account Executive, I worked on client accounts spanning Healthcare, Retail & Telecom.Along the way, I learned the inner workings of the agency world that have been instrumental to my work today that requires me to manage agency relationships.

Mba, Marketing

Baj, Journalism