Jennifer B. Edwards Email & Phone Number

Mclean, Va, Us

Lead RM team responsible for execution of commercial strategy, discipline support for internal and external customers and thought partner representing RM in collaborative work with commercial performance, brand, marketing, and pricing. Resource creation and management for stakeholders to ensure business process and best practice facilitation. Proactively communicate to the field areas of opportunity to drive revenue in the long and short term. Execute and identify process improvement for discipline governance. Track and measure centralized actions to determine revenue impact and viability for reoccurring efforts. Leverage technology for internal solution platform where every function is purpose built to create efficiency and enable a ‘work smarter not harder’ environment. Utilize data to identify areas of opportunity to drive revenue for individual and groups of assets.

Mclean, Va, Us

• Homewood Suites and Home2 Suites by Hilton • Manage and develop a team of six (5 regional directors & 1 regional manager)• Support of commercial objectives and department strategic priorities• Represent revenue management and/or the brands at conferences and partner meetings• Prepare training course ware to educate brand team, hotel teams, management company partners and internal partners• Liaison with brand sales, brand performance support, marketing and training

Mclean, Va, Us

• Support revenue management efforts for 50 properties to drive room revenue• Communicate standards through property visits, remote audits and training• Analyze hotel revenue performance against established goals and objectives• Supply critical analysis on company-wide decisions affecting pricing, occupancy, revenue goals and brand sales strategies

Mclean, Va, Us

• Maintained a portfolio of 50 Homewood Suites by Hilton properties• Provide analysis and recommendations on inventory and rate structure to ensure key metrics are met and help hotels create action plans to meet those metrics of: occupancy, ADR, RevPAR & ESOC• Assist hotels prior to opening and through the opening process, including onsite consultation after opening• Consult and educate hoteliers on: extended stay philosophies, pricing strategy, inventory controls, eSales tools and implementation, OnQ R&I and OnQ RM Express• Completion of special projects including: content for 2008 regional meetings & brand conference, brand roll out of OnQ Rate & Inventory system and rate level pricing structure, and Revenue Management Standard Operating Procedure documentation• Presented: brand conference (’08, ’09, ‘10), 2008 regional meetings (2), OnQ RM Express regional classroom training (2) and co facilitation of the Brand’s Executing Your Revenue Management Game Plan (June 2008) • Graduate of Homewood Suite’s prestigious MVP sales program, 2009• Completed Hilton Revenue Management University, 2011

• Front Office Director for 110 room luxury boutique hotel• Front of the house operations & revenue management responsibilities• Managed 20 employees from the departments of: front door, valet, front desk, concierge & reservations

Vail, Co, Us

• Revenue and Electronic Media Manager for 144 unit full service condominium property• Developed and implemented strategies for group, travel agent and wholesale markets• Increased room revenue 46% for the wholesale market from 2005 to 2006• Played an integral role in meeting or exceeded room revenue budget 20 of the last 24 months• Managed ecommerce channels including property website and PPC• Developed inventory and revenue forecasts on a daily, weekly & monthly basis• Liaison between conference services, front desk, sales & reservations

Master Of Science Business Management, Business Management

Bachelor’S Degree, Mass Communication/Media Studies