Senior Creative / Art Director
Edinburgh
I work in the Edinburgh office of this global agency across every client, which includes Historic Scotland, HPE, ScottishPower, and Virgin Media. As the Senior Creative, I represent the department in company meetings and pitches. And regularly oversee and co-ordinate projects from my sketchpad to final edit and publish. Together with our London based planning and strategy teams, we find insights to help form ideas that are engaging but also effective. Recently the focus has been around driving social engagement and building warmth towards brands. We’ve produced video based content ideas on tiny budgets, and larger scale productions involving digital teams. Often exceeding clients’ targets and helping with client growth.What drives me each day is the need to make sure every piece of work has a strong idea that can carry a campaign across multiple platforms. And I ensure I build the right team to bring my ideas to life in the best possible way, on budget and on time.