Jennifer Baker personal email
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Strong Leadership • Empathy • Strategic Problem Solving • Compound Growth Hacker • Revenue Driving Wizard • Competitive Drive to Win Bringing over a decade of experience as a seasoned Growth Marketing Leader, I leverage strong marketing instincts, along with a deep understanding of martech and analytics, to synthesize, analyze, and interpret data into actionable growth strategies.
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Senior Director Of Demand GenerationGladly Aug 2024 - PresentSan Francisco, California, Us -
Vp Of MarketingGrin May 2024 - Aug 2024Sacramento, California, Us -
Senior Director, GrowthGrin Aug 2023 - May 2024Sacramento, California, UsIncreased inbound marketing generated pipeline by 427% over 3 years, reaching over $10M per quarter.Successfully managed tight resources through macro environment, boosting pipeline output by 63% and reducing spend by 171%, resulting in a 3X+ ROAS.Established and led a growth marketing team from inception, overseeing all demand generation, content, and lifecycle functions.Developed compound growth loop strategies to drive acquisition and retention through product enhancements.Implemented sophisticated marketing systems and automation to enhance MQL production, attribution, and profitability.Designed revenue models with 100% accuracy and achievement over multiple years.Managed multi-million dollar budgets, consistently optimizing spending for maximum ROAS.Optimized CPL to ensure quality and alignment with spend and LTV across all inbound efforts.Built complex, high-performing functions across ABM, Web, Paid, Organic, Events, Partnerships, Email, Market Development, Lifecycle, and Content Marketing. -
Director, Demand GenerationGrin Dec 2020 - Aug 2023Sacramento, California, Us -
Marketing ManagerGrin Jan 2020 - Dec 2020Sacramento, California, Us -
Director Of MarketingNotifii Jul 2019 - Jan 2020Roseville, Ca, UsDeveloped and scaled marketing function from scratch, covering all performance and segment channels.Implemented new technology systems for enhanced inbound and outbound efficiencies.Secured numerous PR opportunities and high-profile partnerships.Created revenue models to identify and guide profitable investment opportunities. -
Vp Of MarketingGround Control Systems Sep 2018 - Jul 2019Sacramento, California, UsOrchestrated a dynamic team of agile marketers, leveraging diverse specialties and prioritizing a content-driven SEO strategy, yielding a 46% increase in lead quality, a 48% surge in lead value, and a 131% enhancement in conversion rates over two years.Collaborated closely with the CEO to craft marketing and business development strategies focused on cultivating large-scale partnerships and fostering a loyal, repeat customer base.Partnered with the Product Development team to conceive and execute robust go-to-market initiatives, ensuring optimal product-market fit for multiple innovative products.Directed the creation, management, and optimization of all digital assets while spearheading a comprehensive rebranding effort that propelled the company to a higher echelon of sales.Pioneered a complete website relaunch, meticulously refining UX/UI elements, resulting in a 64% increase in user engagement.Orchestrated a highly successful ABM function, orchestrating monthly in-person events and presentations to engage target accounts and drive business growth. -
Director Of MarketingGround Control Systems Jan 2017 - Sep 2018Sacramento, California, Us -
Multimedia Marketing ManagerGround Control Systems Aug 2016 - Jan 2017Sacramento, California, Us -
Digital Media ProducerRotofactory Nov 2013 - Aug 2016Clients included: Nissan, Billboard, Universal Studios, Disney, Shutterfly and more. -
Marketing SpecialistBaretc. Jun 2012 - Oct 2014Plano, Texas, Us -
Marketing SpecialistThe Chill Group, Inc. Apr 2011 - Jul 2014Venice, Ca, California, Us
Jennifer Baker Skills
Jennifer Baker Education Details
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Sae Expression CollegeAnimation And Visual Effects -
University Of PhoenixGraduate Degree In Marketing
Frequently Asked Questions about Jennifer Baker
What company does Jennifer Baker work for?
Jennifer Baker works for Gladly
What is Jennifer Baker's role at the current company?
Jennifer Baker's current role is Growth Marketing Leader.
What is Jennifer Baker's email address?
Jennifer Baker's email address is jb****@****ail.com
What schools did Jennifer Baker attend?
Jennifer Baker attended Sae Expression College, University Of Phoenix.
What are some of Jennifer Baker's interests?
Jennifer Baker has interest in Children, Arts And Culture.
What skills is Jennifer Baker known for?
Jennifer Baker has skills like Digital Strategy, Campaign Management, Motion Graphics, Marketing, Adobe Creative Suite, Communication, Management, Digital Marketing, Product Marketing, Search Engine Optimization, Email Marketing, Search Engine Marketing.
Who are Jennifer Baker's colleagues?
Jennifer Baker's colleagues are Kimberly Mckellar, Tyler Tagawa, Kylie Dempsey, Michael Galindo, Nina Rumbines, Alex Stepanov, Sal Disanto.
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