Jennifer Baker

Jennifer Baker Email and Phone Number

Growth Marketing Leader @ Gladly
Jennifer Baker's Location
Sacramento, California, United States, United States
Jennifer Baker's Contact Details

Jennifer Baker personal email

About Jennifer Baker

Strong Leadership • Empathy • Strategic Problem Solving • Compound Growth Hacker • Revenue Driving Wizard • Competitive Drive to Win Bringing over a decade of experience as a seasoned Growth Marketing Leader, I leverage strong marketing instincts, along with a deep understanding of martech and analytics, to synthesize, analyze, and interpret data into actionable growth strategies.

Jennifer Baker's Current Company Details
Gladly

Gladly

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Growth Marketing Leader
Website:
gladly.com
Jennifer Baker Work Experience Details
  • Gladly
    Senior Director Of Demand Generation
    Gladly Aug 2024 - Present
    San Francisco, California, Us
  • Grin
    Vp Of Marketing
    Grin May 2024 - Aug 2024
    Sacramento, California, Us
  • Grin
    Senior Director, Growth
    Grin Aug 2023 - May 2024
    Sacramento, California, Us
    Increased inbound marketing generated pipeline by 427% over 3 years, reaching over $10M per quarter.Successfully managed tight resources through macro environment, boosting pipeline output by 63% and reducing spend by 171%, resulting in a 3X+ ROAS.Established and led a growth marketing team from inception, overseeing all demand generation, content, and lifecycle functions.Developed compound growth loop strategies to drive acquisition and retention through product enhancements.Implemented sophisticated marketing systems and automation to enhance MQL production, attribution, and profitability.Designed revenue models with 100% accuracy and achievement over multiple years.Managed multi-million dollar budgets, consistently optimizing spending for maximum ROAS.Optimized CPL to ensure quality and alignment with spend and LTV across all inbound efforts.Built complex, high-performing functions across ABM, Web, Paid, Organic, Events, Partnerships, Email, Market Development, Lifecycle, and Content Marketing.
  • Grin
    Director, Demand Generation
    Grin Dec 2020 - Aug 2023
    Sacramento, California, Us
  • Grin
    Marketing Manager
    Grin Jan 2020 - Dec 2020
    Sacramento, California, Us
  • Notifii
    Director Of Marketing
    Notifii Jul 2019 - Jan 2020
    Roseville, Ca, Us
    Developed and scaled marketing function from scratch, covering all performance and segment channels.Implemented new technology systems for enhanced inbound and outbound efficiencies.Secured numerous PR opportunities and high-profile partnerships.Created revenue models to identify and guide profitable investment opportunities.
  • Ground Control Systems
    Vp Of Marketing
    Ground Control Systems Sep 2018 - Jul 2019
    Sacramento, California, Us
    Orchestrated a dynamic team of agile marketers, leveraging diverse specialties and prioritizing a content-driven SEO strategy, yielding a 46% increase in lead quality, a 48% surge in lead value, and a 131% enhancement in conversion rates over two years.Collaborated closely with the CEO to craft marketing and business development strategies focused on cultivating large-scale partnerships and fostering a loyal, repeat customer base.Partnered with the Product Development team to conceive and execute robust go-to-market initiatives, ensuring optimal product-market fit for multiple innovative products.Directed the creation, management, and optimization of all digital assets while spearheading a comprehensive rebranding effort that propelled the company to a higher echelon of sales.Pioneered a complete website relaunch, meticulously refining UX/UI elements, resulting in a 64% increase in user engagement.Orchestrated a highly successful ABM function, orchestrating monthly in-person events and presentations to engage target accounts and drive business growth.
  • Ground Control Systems
    Director Of Marketing
    Ground Control Systems Jan 2017 - Sep 2018
    Sacramento, California, Us
  • Ground Control Systems
    Multimedia Marketing Manager
    Ground Control Systems Aug 2016 - Jan 2017
    Sacramento, California, Us
  • Rotofactory
    Digital Media Producer
    Rotofactory Nov 2013 - Aug 2016
    Clients included: Nissan, Billboard, Universal Studios, Disney, Shutterfly and more.
  • Baretc.
    Marketing Specialist
    Baretc. Jun 2012 - Oct 2014
    Plano, Texas, Us
  • The Chill Group, Inc.
    Marketing Specialist
    The Chill Group, Inc. Apr 2011 - Jul 2014
    Venice, Ca, California, Us

Jennifer Baker Skills

Digital Strategy Campaign Management Motion Graphics Marketing Adobe Creative Suite Communication Management Digital Marketing Product Marketing Search Engine Optimization Email Marketing Search Engine Marketing Social Media Marketing Project Management Conversion Optimization Content Marketing B2b Marketing Video Editing Graphic Design Business Development Business Strategy Market Research Web Content Writing Branding Customer Relationship Management Marketing Strategy Google Analytics Enterprise Software Microsoft Suite Software As A Service Content Management Systems Google Ads Customer Service Problem Solving Thought Leadership Training Organization Skills Lead Generation Presentation Skills Strategic Marketing Data Analytics Paid Social Media Advertising Marketing Project Management Brand Asset Management Social Media Advertising Marketing Automation Cascading Style Sheets Html Scripting Visual Effects Mudbox Maya After Effects Zbrush Uv Mapping Animation Computer Animation Texturing Character Animation Compositing Storyboarding Nuke 3d Modeling Final Cut Pro Microsoft Office Microsoft Excel Microsoft Word Macintosh Applications Macintosh Hardware Pc Autodesk Motionbuilder Python Scripting Dynamics Silhouette Fx Realflow 3d Studio Max Renderman Photoshop Film Premiere Rotoscoping Art Direction Modeling Sketchup

Jennifer Baker Education Details

  • Sae Expression College
    Sae Expression College
    Animation And Visual Effects
  • University Of Phoenix
    University Of Phoenix
    Graduate Degree In Marketing

Frequently Asked Questions about Jennifer Baker

What company does Jennifer Baker work for?

Jennifer Baker works for Gladly

What is Jennifer Baker's role at the current company?

Jennifer Baker's current role is Growth Marketing Leader.

What is Jennifer Baker's email address?

Jennifer Baker's email address is jb****@****ail.com

What schools did Jennifer Baker attend?

Jennifer Baker attended Sae Expression College, University Of Phoenix.

What are some of Jennifer Baker's interests?

Jennifer Baker has interest in Children, Arts And Culture.

What skills is Jennifer Baker known for?

Jennifer Baker has skills like Digital Strategy, Campaign Management, Motion Graphics, Marketing, Adobe Creative Suite, Communication, Management, Digital Marketing, Product Marketing, Search Engine Optimization, Email Marketing, Search Engine Marketing.

Who are Jennifer Baker's colleagues?

Jennifer Baker's colleagues are Kimberly Mckellar, Tyler Tagawa, Kylie Dempsey, Michael Galindo, Nina Rumbines, Alex Stepanov, Sal Disanto.

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