Construction Sales, Project Management

• Liaison between international professional hair care product manufactures such as L’Oreal Professional, Redken, Sexy Hair Concepts, PureOlogy and American Crew.• Maintain and build relationships with 1,500 salons in the Southern Riverside and Palm Springs territories, meeting with a minimum of 80 salons on a bi-weekly rotation; demonstrating regular follow up with current clients and developing referrals and leads.• Perform needs assessment; create and develop marketing and pricing strategies, budget, techniques and tactics to increase revenues and improve profits based on customer feedback and market environment.• Coordinate staff training, motivation and mentoring to aid in merchandising and sell through of retail.• Extensive background in new product launch, product management, and account management and retention.• Successfully negotiating favorable contracts; addressed groups at major trade shows.• Consistently meet corporate sales budgets

• Part of a three-person sales team with 4.6 million dollars in sales last year; received highest sales recognition and bonuses several times.• Demonstrated features and benefits of products to corporate and private decision makers; successfully negotiating favorable contracts; addressed groups at major trade shows.• Forecasted monthly sales and sales plans: set goals; maintained acceptable profit margins. • Demonstrated regular followed up on referrals and leads, established new customer contacts, arranged product demonstrations, identified account maintenance needed.• Created a new sales incentive program that effectively managed accounts, featuring attractive gift certificates for trips, meals, and hotel accommodations.

• Planned and coordinated marketing campaigns for 500,000 direct mailings; consulted 500 retail stores on product knowledge, ordering, warehousing and suggested merchandising.• Coordinated and managed all aspects of bringing a product to market-from concept, costing, sourcing, design, shipping, marketing and promotion--in a cost effective and timely manner.• Developed, managed, produced and edited company website; maintained shopping cart; forecasted, charted and graphed sales for campaigns; identified areas of customer satisfaction and motivation for repeat business, successfully initiated changes to improve marketing.• Research data, create ideas, write copy and press releases, and conceptualize artwork.