Jennifer Benefield Email and Phone Number

Manage 3-member team and all administrative operations for a $4.2M company to include human resources, accounts payable and receivable, contractor licensing, subcontractor requirements, Federal Highway Motor Carrier compliance and insurance audits.Direct all advertising and marketing activities to include strategic planning and implementationthat drove company growth from $2.3 million to over $4 million in 48 months.Provide oversight of all customer and community engagement activities to include website, SEO, blogs, social media, direct mail, videos, newsletters; manage $50K annual budget.Collaborate with contractor to implement Customer Relations Management (CRM) solutions to increase customer communication, satisfaction and retention.

Co-managed elementary school front office for 70 staff and 530 students. Oversaw 84K annual budget. Completed Accounting Fundamentals I and II (48 hours on-line coursework).

Served on 22-member leadership team assembled to fulfill MoDOT’s mission, advance its values and accomplish tangible results. Measured via quarterly Tracker data.Led 5-member customer relations team responsible for internal and external communication, media relations and social media for 9-county region (www.modot.org/kansascity).Led 6-member customer service team in partnership with traffic management team to deliver outstanding customer service to include polite, clear and prompt customer engagement.Developed employees using performance-based management. Conducted “how-to” media training for employees. Developed and implemented public involvement strategies for multiple MoDOT project teams.Organized bi-annual employee and quarterly leadership team meetings. Coordinated highly successful Missouri Highways and Transportation Commission Kansas City meetings and tours.Led the communication effort for the I-70 Second Tier Environmental Impact Statement federal study.

Oversaw community engagement of $245 million award-winning project to improve Interstate 29/35, construct Christopher S. Bond Missouri River Bridge. Design-build project completed on budget, six months early using innovative fixed-cost, best value delivery to save time, money.Successfully minimized risk, addressed high-profile issues to include aesthetic design, regional mobility and workforce development; coordinated activities for Community Advisory Group formed to provide input on the public’s priorities for the project.Appointed project spokesperson earning 99.5% positive media. Held press conferences, media interviews & led 70 project tours. Managed $311K budget and garnered $750K in earned media. Delivered 295 presentations to 15,350 people to include international conference attendees.Social marketing: used Facebook, YouTube & Twitter to leverage strategic public information plan designed to engage critical stakeholder groups and build enthusiasm for new, landmark, Bond Bridge.Web: coordinated content (www.kcicon.com). Contracted for three Web cams to provide customers a view of daily construction progress.Event planning: managed Bond Bridge ground breaking and ribbon-cutting events for U.S. Senator, dignitaries and key stakeholders.Awards: 26 to include national 2009 ARTBA Pride Award for outstanding community involvement and three 2009 MarCom Awards for project rollout, groundbreaking event and advertorial writing. Selected as country’s 2010 #1 road, #5 bridge project by Roads and Bridges, national transportation magazine.

Developed and implemented public involvement strategies for multiple project teams.Organized press conferences, media tours; prepared press releases, kits; responded to customer and media inquiries.Coordinated internal and external communication efforts: electronic newsletters; maintained Web site (www.modot.org/kansascity). Demonstrated feature writing and photography skills.Planned and managed public meetings and events: Congressman Ike Skelton Bridge dedication; project ground-breaking and ribbon-cutting ceremonies.

Developed marketing strategy with staff and board of directors. Increased positive media attention and drove annual campaign growth +$101,000 year one ($1.3M) and +$48,880 year two ($1.35M).Wrote, supervised campaign video production, PSAs, press releases. Served as media spokesperson. Oversaw website design (www.unitedwaytv.com); developed on-line volunteer directory saving $7,500.Developed volunteer training, hosted workshops for 23 health and human care organizations.Planned and managed campaign luncheons, volunteer recognition banquet, and annual meetings for groups of 200+ business and community leaders including elected and military officials.