-Led Growth Creative Strategy and project management for North America. Led creative strategy, project management, and implementation for 100+ monthly campaigns, including direct mail, site, and paid social. -Led a cross-functional creative pod to optimize the performance of creative assets on a weekly and monthly cadence to ensure all assets delivered positive business impact. Successfully hit acquisition KPIs for 8 consecutive quarters from 2022-2023.-Developed processes and systems to increase our quantity and quality of growth creatives. Worked closely with Creative and User Acquisition leads to develop timelines and strategies to ensure a constant flow of fresh creatives (~25 in-house unique concepts per week). -Analyzed creative data and distilled insights into best practices. I used these data-backed insights as the basis for future creative campaigns and tests, and presented monthly insights and best practices to senior leadership and cross-functional teams. -Managed a team of 4 direct reports, providing strategy and support to ensure successful completion of projects. Led weekly team meetings to update team members on project goals and objectives. -Led go-to-market strategy for rebranding projects for external growth channels & on-site acquisition flows, working cross-functionally with legal, product, creative, and user acquisition teams. -Managed relationships with third-party creative agencies, overseeing production timelines and approvals of ~10 unique concepts per week.

-Manage growth creative strategy team, focused primarily on IPSY and Boxycharm.-Develop strategies and creative ideas for 10+ direct response channels, including Facebook, Tiktok, Google, and direct mail.-Analyze and share learnings to cross-functional stakeholders to continuously improve direct response creative performance.-Lead cross-functional growth creative pod including stakeholders from user acquisition, creative partnerships & brand teams.

-Manage creative strategy for Brand Awareness campaign across Facebook, Pinterest, Youtube, Refinery 29 & Conde Nast-Manage publisher relationship with Refinery 29 & Conde Nast for Brand Awareness campaign-Coordinate direct response asset development; 150+ creatives per month-Analyze creative performance across digital direct response campaigns-Concept and brief new photo and video creative assets for Facebook, Instagram, Youtube, Pinterest, and Snapchat direct response campaigns

-Analyze creative performance across digital direct response campaigns-Concept and brief new photo and video creative assets for Facebook, Instagram, Youtube, Pinterest, and Snapchat direct response campaigns-Streamlined creative process between growth and internal creative team-Managed TV advertising media-buying -Manage partner relationship with Ampush, My Subscription Addiction

-Manage organic social media channels with 80k+ combined social reach;-Create social media calendar to support merchandising efforts & trends-Manage paid social media marketing for Facebook and Pinterest; Create, run and report on Facebook product listing ads and Pinterest promoted pins-Manage daily and lifecycle email marketing campaigns; ticket management, scheduling, QA, and performance reporting-Manage onsite email capture and overall list growth; A/B testing, market research and list segmentation-Creation of site landing pages for A/B testing for conversion rate; new pages showed decreased bounce rate and increased CVR-Content production for blog and social media; write blogs, photography and videography-Brand partnership planning and execution with top wedding blogs and influencers

-Oversaw daily production of the Spartan Daily (San Jose State’s daily college paper)-Managed staff of 20 writers-Edited stories following AP style for print and online distribution-Managed Wordpress site -Breaking news coverage and investigative reporting

-Produced photos and videos for social media and promotional content-Developed social media strategies and promotions with social media team