Jennifer Benz Email & Phone Number

Mercy Hospital South And Mercy Hospital Jefferson

Greater St. Louis Area

Greater St. Louis Area

Greater St. Louis Area

• Responsible for the marketing of St. Anthony's Medical Center and St. Anthony's Physician Organization. Wrote and executed their annual marketing plans using paid advertising (print, radio, outdoor and digital), direct.
• Served as medical center's CRM strategist to develop measurable and successful direct mail campaigns.
• Oversaw hospital website redesign project and content management system selection.
• Worked as the day-to-day liaison with hospital's advertising agency when needed, and also oversaw a staff of four to produce campaigns in-house when requested. When in-house model was used, personally wrote all.

Responsible for several major service lines, including cardiology and our employed physician organization, which consists of 50+ physicians. Provided the strategic recommendations for growing volume and revenue for these service lines and write and execute their marketing plans.* Generated a 20 percent increase in patient referrals to our employed.

*Managed a budget of $1.2 million and a staff of two. Reported directly to the CEO.*Developed marketing and advertising program from scratch – prior to my arrival, there was no marketing/PR department. This included building a new Web site from the ground up, launching a new branding campaign and developing corporate identity standards for the.

*Served as primary media relations contact, including proactively pitching stories, writing press releases and coordinating release of patient information and condition reports for local and national print and broadcast media. Handled an average of 1,000 media requests a year.*Significantly increased hospital’s local and regional media presence through the.

SSM Cardinal Glennon Children's Hospital - Communications Specialist*Responsible for writing, designing, and editing various publications, including newsletters, brochures and web site.*Served as ghostwriter for hospital CEO*Assisted with media relations efforts, including writing press releases and handling requests from reportersSSM Rehab.

Covered the education beat as well as Parkville city council for the Dispatch-Tribune, a bi-weekly community newspaper.