Oversees the e-commerce business across various digital and broadcast NBC properties, including the TODAY Show, NBC News, CNBC, etc,

Oversees the e-commerce strategy across the Today Show and NBC News digital properties, including Shop TODAY, Steals & Deals, Shop the Stars and NBC Shopping.

Responsible for bringing in alternate sources of revenue and traffic for the NYMag.com sites, including The Cut, Vulture, Daily Intelligencer, Science of Us, Strategist, Select All and GrubStreet, through tactics like video, partnerships, content synication and distribution and ecommerce. More recently, my focus has been on launching and growing the Strategist brand on NYM. This new site focuses on driving ecommerce revenue through a distinct editorial voice. My responsibilities include managing existing affiliate partnerships and vetting any new affiliate opportunities, overseeing all reporting on revenue and traffic numbers, handling all paid and organic social and search efforts, and assisting in newsletter growth and distribution.

I worked to manage, plan and execute large-scale digital display media campaigns for a major food delivery site, Seamless.com. My day-to-day tasks ranged greatly from consulting with vendors, handling creative deliverables/requests, providing insight and recommendations to the client, monitoring back end tracking, pulling delivery reports, etc. This account required my team to be both technologically savvy (constant maneuvering through both AdWords and Atlas to set up placements, traffic tags, rotate and assign new creative, updating URL's and monitor campaign spend and performance) and extremely detail oriented and organized. Over my year and a half here, I became well versed in all aspects of multi-screen/multi-device advertising and was responsible for planning against both Branding and DR metrics.

Helped manage and plan for three different accounts: Career Education Corporation (CEC), FM Global Insurance and UPS on both branding and direct response initiatives.Worked daily with iDesk, MediaMind and DART; gained valuable experience in client billing, vendor billing (both through DDS and iDesk), as well as brand/product research through ComScore; acquired additional experience in trafficking through DART, placing pixels and building URL strings

Creative coordinator for a small, student-run agency based out of Austin; Helped to produce and develop creative campaigns for clients including Zales, Belvedere Vodka and Golfsmith; Concentrated focus on digital marketing and social media - helped produce an iPhone application for Zales and collaborative website for Golfsmith; Assisted in product research, client communications and campaign development

Summer internship at one of the largest ad agencies in the Southwest; Given the opportunity to rotate departments throughout the agency; worked on accounts for various clients including Houston Restaurant Week, University of Houston, James Coney Island and Waste Management; Helped develop a cohesive communications campaign (including flowcharts, media schedules, media tracking plans and budgeting projections); Assisted with logo design, primary research and media scheduling for various brands