As a Senior Group Director/Applied Innovation Leader at NAXION, I consult with clients to design a program of research and leverage the resultant insights to inform business decisions across a variety of functional areas (e.g., consumer insights, brand strategy, marketing, product development, pricing structure, retail landscape, etc.). I bring a unique combination of methodological and consulting expertise that enables me to serve as a true business partner to my clients. My diverse methodological skill set gives me the flexibility to determine and apply the research approach that is best suited to address clients’ specific challenges.

PeopleForBikes is focused on growing bicycling in all its forms and supporting a healthy and thriving bicycle industry. My role is to help PeopleForBikes achieve those goals through actionable market intelligence including industry sales, consumer behavior, and ridership.

The Outdoor Foundation is dedicated to getting people outside for their health, the health of communities and the health of the outdoor industry. Through community investment and groundbreaking research, we work with partners across the country to address equity barriers and help make the outdoors accessible for all. As chair of the Program and Research Committee, I oversee the research strategy to support the Thrive Outside program which wards multi-year, capacity-building grants to diverse communities to build and strengthen networks that provide children and families with repeat and reinforcing experiences in the outdoors.

At Breakaway Research Group, what we do is less important than why we do it. Our mission is to ensure that the outdoor, snow, run, and bike industries continue to be healthy, vibrant, and most importantly, growing industries. We do that by providing industry associations, suppliers, and retailers with market research that helps them grow their organizations and businesses. What makes us different is that we love the industries as much as we love the research.As president of Breakaway Research Group, I consult with clients to design a program of research and leverage the resultant insights to inform business decisions across a variety of functional areas (e.g., brand strategy, marketing, product development, pricing structure, retail landscape, etc.). I bring a unique combination of methodological experience, industry knowledge, and consulting expertise that enables me to serve as a true business partner to my clients. I am a specialist in a variety of research methodologies including (but not limited to) segmentation, conjoint, brand equity measurement, and concept/message testing. This diverse methodological skill set gives me the flexibility to determine and apply the research approach that is best suited to address clients’ specific challenges. My background is in statistical modeling (e.g., multiple regression, structural equation modeling, etc.), with a particular focus on non-independent data (e.g., data collected over time or within groups). I have extensive experience applying my methodological expertise to help companies in the outdoor, bike, run, and snow industries to grow their businesses.

Our goal at PeopleForBikes is to grow bicycling in all its forms. My role is to (1) provide empirical insight into the factors that create participation growth, (2) measure ridership, and (3) quantify the great things that happen when more people ride bikes (e.g., economic development, health improvements, increased safety, etc.).

My role as Director of Custom Research synchronizes my project management experience with my academic interest in innovative approaches to data analysis and modeling. My primary responsibility is to ensure that client research objectives are met through proper survey/sampling design, analysis, and interpretation of market research data. In this capacity, I not only apply statistical modeling processes, but provide strategic consulting to clients to develop actionable insights based on the results of the research. I have extensive experience with multivariate regression, structure equation modeling, hierarchical linear modeling, conjoint design and analysis, forecasting, cluster analysis, segmentation, brand equity, and longitudinal design/analysis.