Jennifer Bradney Email and Phone Number

Responsible for the creation and management of Hewlett Packard Enterprise’s portfolio of C-Suite, B2B global hospitality programs and events • Leverage sponsorship assets to create high-touch, “white glove” hospitality focused events to meet the client’s needs based off of their marketing goals and strategic plans to help influence sales & profitability • Involved in the 360-degree planning of each program from the initial ideation phase to client recommendation all the way through to the on-site execution • Accurately and efficiently manage budgets ranging from $200,000 to $2 million in addition to working with the client to provide reporting and tracking to the greater Global Sponsorship and Alliances budget• Work with key stakeholders across HPE to sell in events, acquire customer nominations and to ensure that each program is fully utilized • Create polished and professional presentations to sell-in and/or brief senior level executives at HPE in addition to building the yearly and partnership specific hospitality strategic plans

February 2012- February 2015:Title: Senior Account ExecutiveLocation: Atlanta, GA and Los Angeles, CA Manage a program of international and domestic golf events for high-net worth Bank of America Clientele• Strategically plan and develop the annual program based on marketing goals • Responsible for the overall creation of each event from the inception through the on-site execution. Including such tasks as securing high-profile golf venues, sourcing and contracting with golf professionals and all execution elements• Manage the development and distribution of event materials on behalf of the client. In addition, prepare post event reports and recommendations for the client for innovative new concepts• Responsible for budgeting, invoicing, strategic planning and daily communication with the client• Supervise account team member(s) and guide them to fulfill designated goals and event activation needs per the client’s objectives• Coordinate and assist with additional client program requests as needed, such as corporate and philanthropic events, seminars, and other special events March 2010 - February 2012Title: Account ExecutiveLocation: Atlanta, GAParticipated in the implementation of the 2010/2011 hospitality & activation components of The Home Depot’s NASCAR sponsorship• Assisted with program planning, strategy, budgeting, and implementation of 30+ hospitality events and 22+ activation events during each NASCAR season• Executed The Home Depot’s hospitality suites and hospitality chalets including; pit/garage tours, question & answer sessions with the team owner and driver and overall management of the event• Managed client communications and on-site management for The Home Depot hospitality and activation programs in addition to ticket allocation and distribution• Liaison with Joe Gibbs Racing, SPEED Channel, International Speedway Corporation, Speedway Motorsports Inc, Americrown and Levy Restaurants

Involved in the community hockey efforts in Atlanta through clinics and events that catered to youth of all ages and skill levels. • Coached and taught the fundamentals of the game of ice hockey to children at cross-ice clinics and hockey initiation sessions• Worked at Atlanta Thrasher home games, duties included setting up and executing the on-ice contests & activities for fans during the intermissions

Generate revenue through outbound calls to sell tickets for Georgia Tech football & men's basketball.• Responsible for making out bound calls in order to sell full season, partial season and group tickets for football & men’s basketball.• Maintain computerized records of all prospects and customers within the Customer Relationship Management and/or Paciolan databases.• Meet or exceed weekly and monthly sales goals while exceeding client expectations in value and customer service.• In charge of interviewing and hiring intern candidates as well as implementing the Aspire Internship/Mentorship program.

Primary liaison between internal and external event clients & all operating departments of the sports complex, responsible for flawless event planning & execution.• Assist with coordinating and execution of sporting, broadcasting & catering events as well as corporate team buildings & opening ceremonies.• Ensure that event plans are feasible through working knowledge and of integration with operations including: guest operations, custodial, engineering, logistics, box office, entertainment & sportscape. • Thoroughly plot logistics set-up & strike of events, ensuring there are no space or time conflicts between departments. • Monitor guest, cast, client & departmental performance during event & coordinate any necessary adjustments. • Create & distribute weekly schedule updates for all activities at sports complex to ensure all stake holders are fully informed..

Responsible for the overall planning & execution of all events, general office duties to support all programs, and the design, production, and distribution of promotional materials in the area and local schools.• Planned and implemented a variety of sports programs for children from ages 6-17 in the community including soccer leagues, basketball leagues & summer sports camps. • Organized and executed numerous benefit events to raise money including a car show and a softball tournament.• Designed all promotional and informational pieces for the organization utilizing Microsoft Word, Publisher & PowerPoint.• Assisted in the creation of the current operating budget.