Jennifer Britt Email and Phone Number

~Forecast 12-30-60-90-365 Transient & Group Room Revenue~Determine pricing for Transient and Group for daily optimal yield to include MLOS to maximize revenue and Profit based on market demand and booking pace. ~Extensive Tampa Market Experience to include Westshore, Downtown and Brandon~Process and Interpret Hotelligence 360, Demand 360, STR, Transient Pace, and Starwood Stewardship Reports~Submission of STR data on weekly basis to include room revenue and outlet/other revenues for analysis~Create and hold weekly RevMAX Meetings to include GM, DOSM, DORM and FOM~Work with Front Office Staff to ensure seamless guest interaction from Reservation through check out~Analyze Market via web searches to “steal” Transient and Group Demand~Work with DOSM and Revenue Team (General Manager and Director of Finance) to devise a pricing Strategy to ensure the right rate to the right customer at the right time.~Extensive turnover and brand change experience, entire hotel renovation, GDS transition, Performa Creation and budget preparation~Maintain daily Facebook, Twitter as well as other major Social Media Avenues important to transition~Work closely with all OTA managers to ensure page placement for optimal booking pace~Maintain calendar of Special Events and demand periods to ensure MLOS on dates to maximize revenue~RDP Conversion to include Valhalla and TLPe for RDP~Extensive GDS knowledge of systems and manipulation of rate loading to ensure visibility across all channels~Preparation and presentation of monthly and quarterly P&L call to Management Company as well as Asset Manager/Owners and Owners representatives.

~Extensive turnover and brand change experience, entire hotel renovation, GDS transition, Performa Creation and budget preparation~Preparation of Performa post purchase of property/Conversion from IHG Crowne Plaza to Starwood Sheraton~Work closely with Transition team from Starwood to include Sales & Marketing, Revenue Management and Field Marketing to saturate the area with new information about the property~Forecast 12-30-60-90-365 Transient & Group Room Revenue~Extensive Tampa Market Experience to include Westshore, Downtown and Brandon~Process and Interpret Hotelligence 360, STR, Transient Pace, and Starwood Stewardship Reports~Create and hold weekly revenue meetings via Revenue Analysis Deck~Work with Front Office Staff to ensure seamless guest interaction from Reservation through check out~Analyze Market via web searches to “steal” Transient and Group Demand~Work with DOSM and Revenue Team (General Manager and Director of Finance) to devise a pricing Strategy to ensure the right rate to the right customer at the right time.~Maintain daily Facebook, Twitter as well as other major Social Media Avenues important to transition And maintaining placement in Internet organic searches~Lead weekly RevMAX meetings to include GM, DOSM as well as FOM and F&B when available to ensure Seamless communication as to pricing of hotel and outlets, especially during peak and need times~Task Force assistance to various hotels in absence of DORM on property and to train new DORMs when hired

Process all incoming rooming listsBalance daily inventorySTR AnalysisAttend Weekly RevMax meetingsAnalyze market/shareSocial Media Marketing (Facebook, Twitter, Google)

Oversee conversion of hotel from an Independent to Branded February 2010-May-2010. OPERA installation, training, ORS and PMS models implemented. Preparation of Transient Forecast, Pace, and Revenue Strategies for 30-60-90-365. Prepare Budget and Forecast 10-30-60-90-365. Sit on Executive Committee of Hotel Ability to quickly learn new reservation system and function fully Oversee reservation department and ensure proper protocol on all reservations. Train and ensure front desk associates are informed of any new policies or reservation system issues. Monitor all OTA Market's via extranet to maintain appropriate Rate Parity among all channels. Ensure all rates are applicable and visible on all GDS channels. Create and maintain strong relationships with all Third Party Channels (Orbitz, Expedia, Travelocity etc) Manager on Duty 2-3 shifts/month. Analyze all STR data, RPM, Bandwidth, Monthly and DaySTAR reports.

Oversee conversion of hotel from an Independent to Branded February 2010-May-2010. OPERA installation, training, ORS and PMS models implemented. Preparation of Transient Forecast, Pace, and Revenue Strategies for 30-60-90-365. Prepare Budget and Forecast 10-30-60-90-365. Sit on Executive Committee of Hotel Oversee reservation department and ensure proper protocol on all reservations. Train and ensure front desk associates are informed of any new policies or reservation system issues. Monitor all OTA Market's via extranet to maintain appropriate Rate Parity among all channels. Ensure all rates are applicable and visible on all GDS channels. Manager on Duty 2-3 shifts/month.

Monitor and manipulate PERFORM Revenue Management System Extensive knowledge of Holidex PLUS system Key player in hotel achieving first Quality Excellence, Community Affairs and Newcomer of the Year Award "Green Team" Leader, Hotel achieving FIRST Green hotel in Fort Myers and first Two Palm Green Hotel in Fort Myers. Submission of new corporate accounts for ID's, GDS codes Weekly review of Easy View reports with specific emphasis on Channel Distribution, Rooms on the Books and Regrets/Denials. Proficient in Passkey system of group reservation and the process of download from Passkey to Holidex Plus to OPERA seamlessly Homewood Suites Implement new RM Express Revenue Management system for Hilton/Homewood Suites Create all new SRP's and packages Rate Maintenance of all current SRP's and Rate levels Load all rooming lists into PMS system Dual duties Prepare and compile reports for weekly Revenue and Sales meetings Monitor marketplace for proper pricing strategy Submission of new corporate accounts for ID's, GDS codes Monthly review of TravelCLICK reports for various opportunities for account solicitation in Sales Creation of Yearly, Monthly and Daily Budget, Market Segment by Market Segment Preparation of 30-60-90 day forecasts Monitor TPI market for competitive rates in a declining market Balance inventory of rooms Train all staff in proper selling of rooms to appropriate person at appropriate time Maintenance of transient reservations Implement new guest recognition program Implement new employee recognition program Manager on Duty role in absence of General Manager

Raise and maintain service scores from a default status to mid 90's in 3 months Oversee guest registration and complete customer satisfaction Implement and monitor HIRO Revenue Management system to ensure highest ADR/RevPAR Prepare and compile reports for weekly/monthly revenue meetings Manage and balance rooms inventory, GDS distribution channels, and 3rd party websites Review/monitor all group bookings to ensure cutoff dates and rooming lists are obtained Manager-on Duty role in absence of General Manager Report directly to General Manager

Cutover to new computer system-training employees, support during cutover Develop proficiency of new PMS system, OPERA Establish operational standards and maximize profits of the hotel Manage guest registration, telephone services, night audit and scheduling Communicate with and Empower employees to perform at highest skill level Implement new guest/employee recognition program 'People Notice'. Ensure that the hotel receives and strives for targeted service scores Develop strong knowledge of HIRO, Revenue Management System to ensure highest ADR/RevPAR possible Weekly forecasting of Transient reservations Developed strong knowledge of GDS system as well as Central Reservation System Monitor all Guest Relations issues via IHG Online & Web GURU Manage entire hotel in absence of General Manager Attend weekly staff meetings, communicating any pertinent issues to appropriate dept. Interview, Hire, Train, Orient, Schedule all new desk staff to hotel and PMS System