I am very excited to be a part of the Techmer team in a leadership role. Joining forces will help ensure the OptiColor materials, quality, and service we have provided for almost 30 years will continue to be the best with more resources and professional collaboration.

Successful at new business development, building strong relationships, and identifying new opportunities within the plastics industry. OptiColor is a custom color compounder of engineered resins focused on critical applications that demand consistent, superior quality. Although much of our business supports the eyewear and lighting industries, we are experts at formulating material to work with any application that requires superior quality transparent, translucent, or opaque materials.

Responsible for creating and managing all facets of national sales program for Canadian based manufacturing company serving the foodservice industry. Responsible for launching new U.S. sales program, including product selection, opening of Midwest stock warehouse, hiring sales force, developing pricing programs, and establishing sales goals and forecasts. Successful in generating leads and developing new business relationships by prospecting aggressively and presenting products to corporate executives, buyers and key decision makers.

Identified and sourced new products and product lines for stock program, including imported items from China, Italy, Taiwan, Canada and India. Visited oversees factories considered for outsourcing and generated pricing contracts, target pricing, shipping specifications, lead-time guarantees, and product specifications. Developed marketing plans and worked with team to develop and execute promotional materials.Identified new product and product line opportunities through market research, assessing competition, and customer feedback. Worked with sales team to develop and execute promotional materials for new and existing product categories, working within marketing budget to reach expected sales goals. Developed stock pricing through cost analysis, competitive pricing analysis, and ROI targets. Managed marketing budget and reviewed quarterly with senior management.Valuable team member working with customers, production, inside sales, sales reps, and engineering team on new product development projects for custom made-to-order products. Worked with teams to develop creative branding, merchandising, and new product launches. Developed and implemented marketing materials for new product releases, stock catalogs, dealer pricelists and product labels. facilitated and participated in industry trade shows.