Lead the development, communication, and execution of the investment firm’s and operating company’s vision and overarching strategy, with a focus on driving success in sales and marketing, optimizing financial processes, and ensuring the seamless functioning of daily operations.o Successfully achieved 34% Compound Annual Growth Rate (CAGR) and increasing revenue from $2.9 million to over $5 million in four and half years, by identifying new market opportunities, optimizing operational processes and strategically investing in product and service enhancements.o Reduced client refunds post-event by 87% through proactive and comprehensive overhaul of internal operational processes that included process audits, leveraging technology, investing in necessary equipment, and prioritizing ongoing training for staff.o Drove sustained growth of over 50% in the evolving post-pandemic landscape by capitalizing on momentum gained through successful strategic business adjustments implemented during the pandemic, identifying emerging trends and evolving consumer needs and emphasizing resilience and adaptability, all while fostering the company culture of innovation and continuous improvement.o Recruited and oversaw the hiring of all positions across the organization, while ensuring sustained year-over-year gross revenue growth without incurring significant increase in employee expenses, contributing to a balanced and efficient organizational structure.o Instilled and reinforced a customer-centric approach, maintaining positive relationships and mitigating negative impact on retention despite the required increase in pricing during the pandemic, by demonstrating continuous value and fostering transparent communication for reasons behind the pricing adjustments.o Strategically engineered comprehensive marketing initiative across all three entities, overseeing brand creation, rebranding efforts and a seamless transition to a new e-commerce platform (Shopify) and Amazon.com.

o Managed the sales and execution of over 200 events a year ranging from weddings, corporate and social productions from sales inquiry through final billing. o Responsible for all sales strategy that has led to 14%-18% year to year growth, with limited resources.o Created and managed annual strategic go-to-market plans utilizing limited print, email campaigns, SEO and social media targeting three different markets.o Collaborated with Operations and Ownership on a weekly basis to better improve overall client relations and internal efficiency.o Prepared annual marketing budget for Ownership approval, to achieve increased annual sales and brand awareness at a low cost. o Engineered a prospect and client content management process through highrise.com.o Developed strategic and productive partnerships with media outlets, industry and community peers which delivered positive public relations and a strong sales referral system. o Collaborated with Video Department by reviewing client and internal videos before delivery.o Acted as onsite project manager to facilitate contracts and further develop client relationships.o Recruited, hired, and managed front office manager, book keeper, sales and video production specialists and developed new hire training program, performance appraisal procedure and schedule, and oversaw the development of company handbook with job descriptions and operational procedures.

o Developed and integrated strategic marketing and sales go-to-market platforms across all industries; serving emerging companies to Fortune 500 clients.o Responsible for overall strategy and writing of collateral, demand generation campaigns, proposals and external events for clients.o Created sales training programs and implemented training schedules for clients.

Co-founded national event marketing and creative design firm that supplied strategic consulting services to Fortune 1000, non-profit, social and individual clients. o Developed strategic plans integrating corporate message and brand into client marketing programs.o Responsible for business strategy, development, marketing and public relations resulting in growing client portfolio by more than 100% annually.o Recruited, hired, trained, and co-managed a team of 6 employees and 10 event contractors. o Controlled and administered financial aspects of the company’s payables and receivables

Managed ten account executive and maintained their territories, target accounts, quarterly sales training and approved their expenses and compensation plans. Provided direction to account executives on effectively leveraging demand generation activities. Worked as a liaison between IBM and Evant in building sales pipeline and was responsible for qualifying and distributing leads to the sales team.

Handled company-marketing efforts including the annual customer conferences, tradeshows, and internal meetings. Re-engineered the internal content management database, SalesForce.com. creating efficient processes and procedures to communicate to sales, marketing, and executive management.

Event Marketing, customer/prospect facing event to create leads for specific industries. Partner Marketing Manager responsible for selling event sponsorship for i2 PlanetPublic Relations manager created internal Speaker Bureau