Jennifer Byrd

Jennifer Byrd Email and Phone Number

PRSA- SF Public Relations Woman of the Year / Public Relations / Writing / Crisis Communications / Social Media / Marketing Event Planning / Content Marketing / Strategy / Teamwork @ The Salvation Army
Jennifer Byrd's Location
San Francisco, California, United States, United States
Jennifer Byrd's Contact Details
About Jennifer Byrd

Award-winning strategic media relations executive with 20+ years of experience driving fundraising, partnerships, and inclusive storytelling for cause-based organizations.

Jennifer Byrd's Current Company Details
The Salvation Army

The Salvation Army

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PRSA- SF Public Relations Woman of the Year / Public Relations / Writing / Crisis Communications / Social Media / Marketing Event Planning / Content Marketing / Strategy / Teamwork
Jennifer Byrd Work Experience Details
  • The Salvation Army
    Director Of Communications / Media Relations / Community Engagement / Writing / Swot / Fundraising
    The Salvation Army Nov 2017 - Present
    Alexandria, Va, Us
    Generated $250K in response to placement of San Francisco Chronicle article, redeveloped system website, led social media campaign creation for The Way Out, The Salvation Army's recovery system of care initiative. ● Implemented communications strategy detailing The Salvation Army's efforts during COVID-19 pandemic for 25 community centers; raised $1M in donations and 5+ positive media stories. ● Managed entire messaging campaign increasing awareness and creating relationships with key private and corporate donors supporting the Army's hiring of and service to LGBTQ community. ● Secured partnership with influential social media figure resulting in 10% increase in followers, a high-profile story in the San Francisco Chronicle, and 1,000+ toy donations.
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  • The Salvation Army
    National Director Of Communications / Reputation Management / Strategy / Media Training / Writing
    The Salvation Army Jul 2009 - Nov 2017
    Alexandria, Va, Us
    Spearheaded nationwide campaign providing education and training on LGBTQ issues to Army leadership and personnel; successfully reduced negative social media mentions by 43% in first year. • Coordinated with corporate partners strengthening relationships and developing outreach programs to engage with LGBTQ community; revised national hiring and service policies ensuring inclusivity and diversity. ● Developed communications strategy for emergency disaster rapid response efforts with proactive and reactive strategies resulting in 18M impressions and $2M in ad value. Positioned Salvation Army as thought leader in disaster response. ● Managed seven internal and external staff while coordinating with five outside teams, resulting in 1.3B impressions for Red Kettle Holiday campaign using national media placement, including the Wall Street Journal. ● Liaised with The Salvation Army's International Headquarters on reputation management.
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  • The Salvation Army
    Public Relations Director / Government Affairs / Community Relations / Media Relations
    The Salvation Army Jul 2002 - Jul 2009
    Alexandria, Va, Us
    Led communications strategy for $65 million Tenderloin-based community center; $1.25 million raised for endowment, 5+ positive media stories. • Orchestrated media outreach campaign securing support for fundraising during holiday season, following the withdrawal of major retail sponsorship; resulted in three consecutive front-page stories in the San Francisco Chronicle, an increase of $43K in donations, and reversal of non-solicitation policy by major retailer. ● Conducted strategic outreach for The Salvation Army's Tenderloin youth program, resulting in a front-page article in San Francisco Chronicle's Insight section, then leveraged as fundraising material for new Tenderloin development. ● Secured front-page coverage in The New York Times for a 9/11 commemoration event in San Francisco, highlighting Army's relief efforts and reaching 1.5M+ readers.
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  • Robert Half International
    Communications Consultant / Writing / Research / Interviewing
    Robert Half International Jan 2002 - Jun 2002
    Menlo Park, Ca, Us
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  • Blattel Communications
    Account Executive / Media Relations / Writing / Strategy / Client Relations
    Blattel Communications Jan 2000 - Jan 2002
  • San Francisco Daily Journal
    Reporter / Writing / Research / Deadlines / Interviewing
    San Francisco Daily Journal Oct 1995 - Dec 1999

Jennifer Byrd Skills

Media Relations Press Releases Strategic Communications Public Relations Crisis Communications Social Media Marketing Event Management Fundraising Public Speaking Social Media Nonprofits Event Planning Speech Writing Internal Communications Community Development Newsletters Corporate Communications Publicity Leadership Community Outreach Research Volunteer Management Message Development Web Content Communications Planning Strategy Ap Style Corporate Social Responsibility News Writing Management Social Networking Marketing Communications Editing Copy Editing Facebook Spokesperson Journalism Interviews Cision Social Media Measurement Public Affairs Program Development Philanthropy Copywriting Blogging Reputation Management Storytelling Communication Training Content Development Feature Articles

Jennifer Byrd Education Details

  • Sweet Briar College
    Sweet Briar College
  • The American University Of Paris
    The American University Of Paris
    French Language And Literature

Frequently Asked Questions about Jennifer Byrd

What company does Jennifer Byrd work for?

Jennifer Byrd works for The Salvation Army

What is Jennifer Byrd's role at the current company?

Jennifer Byrd's current role is PRSA- SF Public Relations Woman of the Year / Public Relations / Writing / Crisis Communications / Social Media / Marketing Event Planning / Content Marketing / Strategy / Teamwork.

What is Jennifer Byrd's email address?

Jennifer Byrd's email address is je****@****rmy.org

What schools did Jennifer Byrd attend?

Jennifer Byrd attended Sweet Briar College, The American University Of Paris.

What are some of Jennifer Byrd's interests?

Jennifer Byrd has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.

What skills is Jennifer Byrd known for?

Jennifer Byrd has skills like Media Relations, Press Releases, Strategic Communications, Public Relations, Crisis Communications, Social Media Marketing, Event Management, Fundraising, Public Speaking, Social Media, Nonprofits, Event Planning.

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