Jennifer Case Email & Phone Number

Lenoir, Nc, Us

Lenoir, Nc, Us

• I am responsible for the exciting role of assembling, leading, and nurturing a dynamic team focused on advancing business initiatives across the diverse landscape of Florida. My leadership and project management extends to various Florida State Government Agencies, including Florida Department of Transportation, Florida Department of Veteran Affairs, Florida Department of Health, and more.• I play a pivotal part in overseeing projects, orchestrating impactful outreach communications, executing educational campaigns, and maintaining strong client relations—whether on a focused or statewide scale. My duties encompass the end-to-end management of production, ensuring top-notch staff performance, vigilantly monitoring workflow output, upholding stringent quality standards, and championing unparalleled customer service.• As the driving force behind pursuits through captures, I take charge of resource acquisition, adeptly manage contracts, and guide the team toward meeting or exceeding financial objectives. I am a strategic visionary, providing progress reports aligned with the expectations set by the respective Executive Vice President. • My commitment also extends to minimizing company expenses without compromising the hallmark of high-quality operations and customer satisfaction, solidifying our organization's reputation for efficiency and excellence in the marketplace.

Tallahassee, Fl, Us

• Strategically designed and executed a dynamic marketing plan for the Florida Newborn Screening Program, showcasing innovative thinking and creativity.• Spearheaded the establishment of a compelling new brand across all Department platforms, ensuring a unified and impactful presence.• Authored engaging communications for both internal and external audiences, including website content, newsletters, press releases, social media posts, and collateral material.• Collaborated closely with program leadership to formulate budgets and coordinate statewide outreach efforts, demonstrating a sophisticated ability to align marketing initiatives with organizational goals.

Tallahassee, Fl, Us

• Directed comprehensive strategic marketing plans for the entire Department, contributing to a cohesive and compelling brand narrative.• Crafted impactful, audience-specific communications to elevate brand messaging and resonance. Managed marketing projects exceeding $3 million, overseeing campaigns on diverse health education topics such as Swim Safety, Alzheimer’s awareness, and Maternal/Child Health.• Orchestrated collaboration with cross-functional teams, including graphics, web design, videography, and writing, to deliver high-quality products for a range of marketing campaigns.• Collaborated closely with leadership to organize events and developed compelling talking points for presentations.

Tallahassee, Fl, Us

• Strategically planned and executed marketing initiatives for the Department of Health, showcasing expertise in market research, creative leadership, and budget management.• Managed and coordinated marketing and creative teams, leading efforts in existing product/service analysis and collaboration with media organizations and advertising agencies.• Developed budgets and identified target audiences for message delivery on campaigns ranging from $150,000 to $3 million, covering topics such as Medical Marijuana Use, Bright Expectations, STD Prevention, and Immunizations.

Tallahassee, Fl, Us

• Led the creation, scheduling, and maintenance of all Department social media pages, ensuring a consistent and engaging online presence.• Contributed to the successful creation and implementation of marketing initiatives, demonstrating adaptability and crisis communication skills during emergency times.• Collaborated seamlessly with cross-functional teams to finalize products for diverse marketing campaigns.

• Conceptualized visually compelling assets for marketing materials, websites, and other media, showcasing a blend of artistic flair and marketing strategy.• Consulted with clients on marketing strategy, copywriting, and collaborated with sales teams to create designs that aligned with corporate identities and goals.• Spearheaded planning, budgeting, staffing, and overall project and development management of fundraising events and community engagement efforts.

Us

• Collaborated with Department programs to create visually stunning concepts, translating ideas into impactful advertisements, educational materials, banners, posters, and reports.

• Designed and completed the monthly Tennessee Walking Horse magazine, showcasing a talent for creative direction and editorial design.• Led a magazine redesign, rebranding the entire publication to enhance its visual appeal and market presence.• Produced targeted ads for clients, designed logos, and created compelling pieces for the magazine and parent company.

Franklin, Tennessee, Us

• Assisted in the production of numerous community magazines – Images. • Reviewed designer and proofreader edits, completed Photoshop work for final magazine pages and submitted files to the selected publishing company.

• Served as one of the main graphic designers for The Blue Ribbon Yearbook — a 400+ page, annual publication. • Designed page layouts, logos and ads according to client specifications. • Created articles and features pages based on the needs of leadership and relative stories pertaining to the horse industry.

Master'S Degree, Integrated Marketing Communications With Project Management Certification

Bachelor Of Science (B.S.), Graphic Communications