Jennifer Case, Cdme Email and Phone Number
421 N Boundary St, Williamsburg,Virginia 23185,United States
Jennifer Case, Cdme's Location
Traverse City, Michigan, United States, United States
Jennifer Case, Cdme's Contact Details
Jennifer Case, Cdme work email
- Valid
- Valid
- Valid
- Valid
Jennifer Case, Cdme personal email
n/a
About Jennifer Case, Cdme
Experienced Chief Marketing Officer with a demonstrated history of working in the marketing and advertising industry. Strong marketing professional skilled in Microsoft Word, Sales, Marketing Strategy, Microsoft PowerPoint, and Advertising.
Jennifer Case, Cdme's Current Company Details
Visit Williamsburg
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Chief Marketing Officer at Visit Williamsburg
421 N Boundary St, Williamsburg,Virginia 23185,United States
- Website:
- visitwilliamsburg.com
- Employees:
- 19
Jennifer Case, Cdme Work Experience Details
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Chief Marketing OfficerVisit Williamsburg Jan 2023 - PresentWilliamsburg, Virginia, United States• Design, execute, and manage Visit Williamsburg's marketing strategy; core functions include brand campaign development, media relations (B2B and B2C), content creation, collateral materials, lead generation, digital presence, and owned/earned channels.• Ensure overall creative platforms are designed to grow brand awareness and visitation.• Oversee paid media plans to ensure campaigns meet/exceed projected deliverables.• Ensure alignment and execution of integrated campaigns within consumer and sales initiatives.• Serve as lead on all asset captures, including photography and video shoots.• Direct all media relations activities, including press events and consumer-facing initiatives.• Lead all content creation, including annual visitor guide, digital/social editorial, and copy, search engine optimization, etc.• Oversee, direct, and organize the work of the marketing/communications team.• Serve as the Finance Director's lead internal contact for relevant procurement processes.• Direct assigned vendors, ensuring partners deliver on contracted scope of services.• Manage department budget. Reconcile expenditures, and provide monthly reports to the management team and board of directors.• Represent Visit Williamsburg at appropriate community board meetings, functions, and activities as well as industry functions, conventions, and opportunities.
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Chief Marketing OfficerTraverse City Tourism Dec 2020 - Jan 2023Traverse City, Michigan, United States• As Chief Marketing Officer, my overall responsibility is to increase visitation to Traverse City and the surrounding areas and positively influence the economic impact of tourism for the Grand Traverse area. • Increasing brand awareness through bold, brand-building initiatives, creative design and strategy implementation.• Develop strategic partnerships with key tourism drivers• Lead a team of 5 highly skilled marketing professionals in areas of advertising, website, social media, publications, advertising sales and public relations. We are the keepers of the brand and the storytellers of the area. -
Vice President Of MarketingTraverse City Tourism Nov 2019 - Dec 2020Traverse City, Michigan• Responsible for increasing visits to Traverse City area while influencing the economic impact of tourism for the area. • Create brand awareness through brand-building initiatives and creative thinking• Develop partnerships with other points of interest in the area• Lead a team of 6 marketing professionals in areas of advertising, website, social media, publications, advertising sales and public relations, all of which are tasks with maintaining the brand and keeping Traverse City top of mind.
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Director Of Marketing & CreativeTraverse City Tourism Aug 1999 - Nov 2019Traverse City• Responsible for media planning and buying, and all marketing efforts for Traverse City Tourism.• Creative Director for the “Traverse City Visitor Guide,” with an annual circulation of 340,000 copies. Responsible for coordinating the entire project – strategic content development, art directing photography, all advertising sales,graphic layout and design, paper and printer selection, complete production and press checks as well as budget management. • Designed all print materials including advertisements, special publications including a Kids Guide and Meeting Planner for conventions, collateral pieces, brochures, posters, newsletters, planners for conventions and tours, calendars of events, invitations, Visitor Center exhibits, banners, signs. • In charge of all production and printing of print materials. • Assist with TraverseCity.com maintenance and creative direction. • Manage assistants while working as a team member. • Work closely with over 72 member hotels and vendors with various print and promotional materials.
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OwnerAustin & Nelson 1995 - 1999Traverse City, Michigan• Independent sales representative in the publishing industry - responsibilities included personal sales calls to national accounts including Barnes & Noble, Borders, wholesalers, independent specialty stores and gift shops for our publisher/clients.• Managed foreign distribution sales.• Acquired and managed key publishers/clients.• Designed and coordinated production on book covers, book contents, brochures, letterhead, business cards, reports, logos, catalogs and point-of-purchase displays.• Co-wrote, designed, and produced best-selling regional book, “Traverse City and the Beautiful Surrounding Area.”
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Marketing AssistantPublishers Distribution Service 1993 - 1995Grawn, Michigan• Responsibilities included personal sales calls to key national accounts, head of non-trade sales, • Designed trade catalog of over 600 titles published twice a year, • Duties also included advertising placement, copy and design in major trade journals, key publisher acquisitions and management, trade show management and coordination, coordinated all direct mailings. • In charge of all copy writing, design and production for company.
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Account CoordinatorLester Lampert Corporate 1992 - 1993Chicago, Illinois• Designed corporate proposals and researched new product ideas.• Assisted salespersons in developing selling strategies.• Managed client orders, handled customer concerns and billing questions. • Coordinated executive meetings with clients at or away from the office.
Jennifer Case, Cdme Skills
Event Planning
Microsoft Office
Microsoft Word
Powerpoint
Marketing Communications
Microsoft Excel
Marketing
Marketing Strategy
Event Management
Copywriting
Advertising
Customer Service
Strategic Planning
Direct Mail
Sales
Jennifer Case, Cdme Education Details
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Advertising -
Creative Writing
Frequently Asked Questions about Jennifer Case, Cdme
What company does Jennifer Case, Cdme work for?
Jennifer Case, Cdme works for Visit Williamsburg
What is Jennifer Case, Cdme's role at the current company?
Jennifer Case, Cdme's current role is Chief Marketing Officer at Visit Williamsburg.
What is Jennifer Case, Cdme's email address?
Jennifer Case, Cdme's email address is je****@****ity.com
What schools did Jennifer Case, Cdme attend?
Jennifer Case, Cdme attended Michigan State University, Michigan State University.
What skills is Jennifer Case, Cdme known for?
Jennifer Case, Cdme has skills like Event Planning, Microsoft Office, Microsoft Word, Powerpoint, Marketing Communications, Microsoft Excel, Marketing, Marketing Strategy, Event Management, Copywriting, Advertising, Customer Service.
Who are Jennifer Case, Cdme's colleagues?
Jennifer Case, Cdme's colleagues are Morgan Cordle, Jennie Mcconnell, Julia Smyth-Young, Emma Schmitz, Josue Ayala, Sandra Vazquez.
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