Jennifer Mcfadden Email & Phone Number
Who is Jennifer Mcfadden? Overview
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Jennifer Mcfadden is listed as Sr. Audience Analytics and Monetization Manager at Uber, a with 125643 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Jennifer Mcfadden.
Jennifer Mcfadden previously worked as Sr. Audience Analytics & Monetization Manager at Uber and Director, Measurement & Analytics - American Express at Um Worldwide. Jennifer Mcfadden holds Master'S Degree, Business Analytics from Fordham Gabelli School Of Business.
Email format at Uber
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About Jennifer Mcfadden
I have five years of experience in Data Analytics & Strategy, and a demonstrated ability to deliver value through insight discovery & storytelling, process improvement, and data management. I love to tackle problems and processes with creative solutions and data-driven rationale in collaboration with cross-functional teams.
Jennifer Mcfadden's current company
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Jennifer Mcfadden work experience
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Sr. Audience Analytics & Monetization Manager
Current
Director, Measurement & Analytics - American Express
• Measurement lead for U.S. B2C media campaigns. Outlined strategic measurement framework, defined KPIs & benchmarks, and reported actionable insights from 1st party and competitive data. • Partnered with data engineering and stakeholders to redesign enterprise Tableau reporting dashboard incorporating three additional data sources and reducing weekly processing time by 33%.• Grew new partnership with reach & frequency measurement solution by automating data ETL process and analyzing CRM audience media consumption.
Manager, Measurement & Analytics - Hulu
•Built and presented monthly and quarterly business reviews in collaboration with cross-functional teams identifying data-driven insights and opportunities. •Conducted analysis for Hulu Originals correlating marketing budget and show viewership to establish optimal budget tiers, resulting in incremental media budget to achieve viewership goals.
Senior Associate, Integrated Strategy - Hulu
•Developed roadmap to test, implement and measure paid media effectiveness to improve subscriber engagement & retention and reduce churn, resulting in incremental media budget.•Handled strategic media planning for 10+ Hulu Originals.
Digital Media Planner
Depositary Receipts Marketing Intern
Colleagues at Uber
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Fábio Gottardi Sartori
Colleague at UberSantos, São Paulo, Brazil
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KW
Karen Walker
Colleague at UberScottsdale, Arizona, United States
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JS
Juned Shaikh
Colleague at UberVasai Virar, Maharashtra, India
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ÁS
Ákos Sikora
Colleague at UberCracow, Małopolskie, Poland
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NM
Noel Monreal
Colleague at UberLongmont, Colorado, United States
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EE
Eduarda Espindola
Colleague at UberSão Paulo, Brazil
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MR
Molly Rivers
Colleague at UberPhoenix, Arizona, United States
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RD
Robert Dasilva
Colleague at UberNew Haven, Connecticut, United States
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VS
Vêdes Soares Dias
Colleague at UberPlanaltina, Goiás, Brazil
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JS
John Soudi Jr.
Colleague at UberSeminole, Florida, United States
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Jennifer Mcfadden education
Master'S Degree, Business Analytics
Bachelor'S Degree, History
Education record
Frequently asked questions about Jennifer Mcfadden
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What company does Jennifer Mcfadden work for?
Jennifer Mcfadden works for Uber.
What is Jennifer Mcfadden's role at Uber?
Jennifer Mcfadden is listed as Sr. Audience Analytics and Monetization Manager at Uber.
Where is Jennifer Mcfadden based?
Jennifer Mcfadden is based in New York, United States while working with Uber.
What companies has Jennifer Mcfadden worked for?
Jennifer Mcfadden has worked for Uber, Um Worldwide, Horizon Media, and Bny Mellon.
Who are Jennifer Mcfadden's colleagues at Uber?
Jennifer Mcfadden's colleagues at Uber include Fábio Gottardi Sartori, Karen Walker, Juned Shaikh, Ákos Sikora, and Noel Monreal.
How can I contact Jennifer Mcfadden?
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What schools did Jennifer Mcfadden attend?
Jennifer Mcfadden holds Master'S Degree, Business Analytics from Fordham Gabelli School Of Business.
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