Jennifer Mcfadden
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Jennifer Mcfadden Email & Phone Number

Sr. Audience Analytics and Monetization Manager at Uber
Location: New York, United States 7 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Sr. Audience Analytics and Monetization Manager
Location
New York, United States
Company size

Who is Jennifer Mcfadden? Overview

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Quick answer

Jennifer Mcfadden is listed as Sr. Audience Analytics and Monetization Manager at Uber, a with 125643 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Jennifer Mcfadden.

Jennifer Mcfadden previously worked as Sr. Audience Analytics & Monetization Manager at Uber and Director, Measurement & Analytics - American Express at Um Worldwide. Jennifer Mcfadden holds Master'S Degree, Business Analytics from Fordham Gabelli School Of Business.

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Email format at Uber

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Uber

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Profile bio

About Jennifer Mcfadden

I have five years of experience in Data Analytics & Strategy, and a demonstrated ability to deliver value through insight discovery & storytelling, process improvement, and data management. I love to tackle problems and processes with creative solutions and data-driven rationale in collaboration with cross-functional teams.

Current workplace

Jennifer Mcfadden's current company

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Uber
Uber
Sr. Audience Analytics and Monetization Manager
New York, NY, US
Website
Employees
125643
AeroLeads page
7 roles

Jennifer Mcfadden work experience

A career timeline built from the work history available for this profile.

Sr. Audience Analytics And Monetization Manager

New York, Ny, Us

Sr. Audience Analytics & Monetization Manager

Current

New York, New York, United States

Jan 2024 - Present

Director, Measurement & Analytics - American Express

New York City Metropolitan Area

• Measurement lead for U.S. B2C media campaigns. Outlined strategic measurement framework, defined KPIs & benchmarks, and reported actionable insights from 1st party and competitive data. • Partnered with data engineering and stakeholders to redesign enterprise Tableau reporting dashboard incorporating three additional data sources and reducing weekly processing time by 33%.• Grew new partnership with reach & frequency measurement solution by automating data ETL process and analyzing CRM audience media consumption.

Sep 2020 - Aug 2022

Manager, Measurement & Analytics - Hulu

Greater Los Angeles Area

•Built and presented monthly and quarterly business reviews in collaboration with cross-functional teams identifying data-driven insights and opportunities. •Conducted analysis for Hulu Originals correlating marketing budget and show viewership to establish optimal budget tiers, resulting in incremental media budget to achieve viewership goals.

May 2019 - Aug 2020

Senior Associate, Integrated Strategy - Hulu

Greater Los Angeles Area

•Developed roadmap to test, implement and measure paid media effectiveness to improve subscriber engagement & retention and reduce churn, resulting in incremental media budget.•Handled strategic media planning for 10+ Hulu Originals.

Nov 2017 - Apr 2019

Digital Media Planner

Greater Los Angeles Area

Aug 2016 - Oct 2017

Depositary Receipts Marketing Intern

Greater New York City Area

Jun 2014 - Aug 2014
Team & coworkers

Colleagues at Uber

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3 education records

Jennifer Mcfadden education

Master'S Degree, Business Analytics

Activities and Societies: • Graduate assistant to Professor R.P. Raghupathi. Tested, updated, and presented workshop material.

FAQ

Frequently asked questions about Jennifer Mcfadden

Quick answers generated from the profile data available on this page.

What company does Jennifer Mcfadden work for?

Jennifer Mcfadden works for Uber.

What is Jennifer Mcfadden's role at Uber?

Jennifer Mcfadden is listed as Sr. Audience Analytics and Monetization Manager at Uber.

Where is Jennifer Mcfadden based?

Jennifer Mcfadden is based in New York, United States while working with Uber.

What companies has Jennifer Mcfadden worked for?

Jennifer Mcfadden has worked for Uber, Um Worldwide, Horizon Media, and Bny Mellon.

Who are Jennifer Mcfadden's colleagues at Uber?

Jennifer Mcfadden's colleagues at Uber include Yc Y, Luis Garcia, Juned Khan, Tulasi Gubbala, and Nagesh Naubade.

How can I contact Jennifer Mcfadden?

You can use AeroLeads to view verified contact signals for Jennifer Mcfadden at Uber, including work email, phone, and LinkedIn data when available.

What schools did Jennifer Mcfadden attend?

Jennifer Mcfadden holds Master'S Degree, Business Analytics from Fordham Gabelli School Of Business.

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