• Conducted customer and competitive research to inform pricing of capital, instruments, accessories and service• Developed and maintained market requirements and product requirements (customer needs) with input from customers, product marketing, sales, clinical development engineering and new product development• Monitored, prioritized and drove resolution of product quality issues with cross-functional teams to resolve product issues and critical customer issues• Developed novel strategy for product launch to meet company goals and led cross functional product rollout team • Built consulting relationships with physician Key Opinion Leaders (KOLs) through site-visits, labs and customer feedback events to prioritize development strategies• Provided product related support and training to sales, physicians and staff including site launch at first customer shipments and developed process to scale to dozens of installations per quarter • Supported customer engagement at tradeshows and on-site sales and marketing events by developing custom demo stations, conducting product demos and generating leads• Collaborated with sales and manufacturing to maintain forecast for procedures, systems, instruments and accessories

• Collaborated with clinicians to define clinical needs of new robotic platform and translated clinical needs into product requirements for functional engineering groups• Developed and refined products including robotic systems, visualization platforms, instruments and accessories with the ultimate goal of improving the clinical outcome for patients• Established clinical risks and performed validation testing to ensure products addressed risks • Led clinician/staff training and case support for First Human Use (FHU) clinical trial• Managed animal labs for development and validation testing, ensuring IACUC standards were established and adhered to during lab

• Led submission of NHS sponsored, Medical Research Council (MRC) and Efficacy and Mechanism Evaluation Programme (EME) funded clinical investigation similar to FDA’s Investigational Design Exemption (IDE) evaluation of pre market device assessment which received “no objection” • Collaborated across functions including R&D, marketing, sales education, medical education and strategic business development to maintain relevant research strategies and portfolio• Presented research at dozens of peer reviewed orthopedic and engineering conferences worldwide• Participated in sales training to onboard new employees and keep sales team knowledgeable on latest research for continual growth and customer engagement• Supported sales team when clinical lead was required to call on clinicians and hospital C-suite executives

• Designed study protocols with integrity and experimental design to produce statistically significant results for publication in high impact journals • Developed and coordinated execution of sponsored research agreements with prestigious institutions while collaborating with surgeon investigators, clinical research staff and engineers • Composed, edited, and reviewed over 50 peer reviewed manuscripts, 5 book chapters and more than 300 abstracts for publication in various orthopedic and engineering journals and presentation at conferences worldwide • Managed 15-20 studies by coordinating progress throughout study lifecycle including hypothesis development, site preparation, contract execution, CRF development, IRB approvals, study launch, data collection and analysis to produce results satisfying customer requirements and company marketing strategies

UF Orthopedics and Sports Medicine Institute• Operated a motion capture system in order to collect, process, and analyze electromyograph (EMG) and vector motion data from 20 reverse total shoulder arthroplasty (RTSA) patients• Instructed and trained over 20 undergraduate and graduate research students on the basics of post-processing data and maintaining data integrity

• Created and facilitated training materials for group tutorials and one-on-one training sessions for hundreds of sales representatives to improve the business acumen of national sales force• Led the development of e-Learning modules for business intelligence tools to ensure vendors stayed within a budget of $98,000