Built the company a fresh new message and unique identity to emerge as the dominant player in the marketplace.• Created the personality and corporate brand identity of Micrus securing dominant brand position.• Responsible for the development and communication of Micrus’ corporate campaigns; delivered through highly visual language.• Developed series of insightful and imaginative corporate communications; ensuring continued brand momentum and marketplace recognition, while increasing competitiveness and helping drive sales.• Created the infrastructure, design and content of the company’s website from scratch.Developed the complete portfolio of marketing materials for all product lines. • Created, implemented and drove product level marketing campaigns; Increasing product visibility and adoption• Key participant in product launch team; developing colors, logos, packaging, brochures, videos, ads, etc.• Created a unique identity for each of Micrus’ products. • Continually penetrated our target audience with consistent product messaging • Directly managed all 3rd party key assets; ad agency, graphic designer, web, video and photo producers.• Led the production of all photo shoots and video projects, working closely with cross-functional teams.• Oversaw the translation and localization of marketing collateral to be used in our international markets.Successfully managed the company’s exhibit presence • Worked directly with medical societies to negotiate sponsorship levels and advertising opportunities.• Managed Micrus’ overall attendance at 25 annual meetings; overseeing all logistics, managing 3rd party key strategic assets and providing on-site supervision. • Worked closely to develop physician symposia topics and secure KOL speakers.• Designed custom exhibit properties • Created a fully encompassing promotional strategy for all meetings- developing graphics, creative mailing campaigns, advertisements and symposia topics

•Successfully provided seamless, integrated exhibit management on a global scale. Solely managed all activities associated with our attendance at 58 meetings. Responsibilities included negotiating support levels, developing meeting themes and promotions, design of exhibit graphics and direct mail campaigns, coordination of all meeting logistics and providing on-site management.•Responsible for the creative design of all corporate sponsorship opportunities; banners, hotel room TV broadcasts, congress newspaper ads, etc.•Identified new exhibit venues for emerging markets; added 47 meetings to our exhibit schedule.•Led the design of custom exhibit properties. Independently managed the booth design and fabrication process from initial concept to completion.

• Managed all exhibit activities for society meetings. Responsibilities included organizing all logistics, vendor management and on site management. • Played a key role in the concept design and production of all marketing collateral.• Designed and maintained the corporate website. • Responsible for the technical writing and translation of all company user manuals and installation guides.• Managed all inside sales support functions.• Researched physician and hospital demographics; identified key regions for sales territory alignments.• Developed packaging for the company’s entire line of products.