As a member of the Executive Leadership team, I represent the Digital Marketing department. My role is to ensure the operations of our department is highly effective and streamlined. To continually increase revenue, it is imperative operations are able to handle new business with efficiency and quality. Therefore, it is necessary to work closely with the Business Development, Sales, Marketing and Product Innovation teams to ensure execution plans are created to guarantee success. As a result, we create scalable solutions, capacity plan and automate systems to allow team members to focus on their core skill sets rather than manual work and data entry. In this role, I manage a team of 40+ team members across 7 different teams which include, web design, software engineers, digital strategy, PPC, content, SEO, and social media.Additionally, I lead our Travel and Tourism marketing campaigns. These are multi-channel complex marketing campaigns that are created to ensure occupancy and arrival goals are reached and ultimately exceeded through innovative marketing tactics. As a passion project, I voluntarily took on being the Product Owner for our internal reporting and client portal system that we brought in house and developed from scratch in 2018. Since then, this product has continued to evolve to meet our client needs, showcase marketing campaign performance and serve an as internal tool to house all client information and data.

As Senior Manager of Internet Marketing Operations, my role is to lead the Internet Marketing team in day to day operations and define standard practices to make the team more efficient. In this role, key management and leadership tactics are needed to coach and develop team managers within the department as well as provide transparency and communication of efforts to intra-department managers channeled up to Executive Leadership. This includes day to day employee needs, escalations and being an advocate for the Internet Marketing team within Mediagistic to ensure consistency between operational goals and strategic objectives.

Manage and lead a team of Account Executives who act as the day-to-day contact for web clients. Responsible for ensuring that all tactical responsibilities are executed, along with strategically proposing new opportunities and ideas to drive revenue for Ignite and clients. Manage client escalations, set team goals, establish processes and manage expectations across clients, internal teams and Senior Management.

Lead expert responsible for the management of online media buying and the development and management of strategic online media plans. Uses expertise and strong analytical skills to identify and deliver results against target success metrics. Responsible for optimization for each media plan to ensure goals are not only met but often exceeded. Works closely with Senior Management, Sales and any third party media partners to represent results to clients and secure future opportunities.

Managed top revenue generating accounts for the company and responsible for growing revenue through multi channel marketing approach. Managed implementation of IVR platforms, website designs, web marketing such as CPC, SEO, email, banner ads and affiliate marketing campaigns. Liaison between client, sales and production teams on a day to day basis.