Jennifer Doan

Jennifer Doan Email and Phone Number

Director of Marketing Communications at Veritable Vegetable @ Veritable Vegetable
Jennifer Doan's Location
Berkeley, California, United States, United States
Jennifer Doan's Contact Details

Jennifer Doan personal email

n/a
About Jennifer Doan

Dynamic and well-rounded marketing and communications professional with extensive experience in the food and technology space. Unique background combines strong analytical skills with strategic marketing expertise to produce data driven results. Core strengths in digital marketing, content marketing, experiential marketing strategy and execution, acquisition and retention marketing, and social media across platforms.

Jennifer Doan's Current Company Details
Veritable Vegetable

Veritable Vegetable

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Director of Marketing Communications at Veritable Vegetable
Jennifer Doan Work Experience Details
  • Veritable Vegetable
    Director Of Marketing Communications
    Veritable Vegetable Oct 2016 - Present
    San Francisco, Ca, Us
    • Defined and owned internal and external communication strategy including response to COVID-19 and Black Lives Matter movement.• Managed full cycle product development and 2020 go to market launch of new e-commerce website which increased web sales by 22% and generated $6M in revenue.• Led gathering of both internal business and customer requirements to drive design, product development, and launch.• Planned and implemented sales campaign that resulted in 50% profit margin and 96% year over year growth in sales of targeted products.• Developed and executed life cycle content strategy across social and digital marketing platforms including email, website and social media.• Planned and executed branding strategy and presence at industry events and conferences: Good Food Awards, EcoFarm, and others.• Drove council of senior executive leadership and IT to create best practices for remote work and fostering internal culture.
  • Cako Bakery
    Director Of Marketing & Product
    Cako Bakery Dec 2013 - Sep 2016
    • Full ownership of all marketing initiatives, from ideation and conceptual planning, schedule management and final execution.• Developed and executed product marketing strategy: product roadmap, promotions/offers, and marketing campaigns.• Headed content strategy and product merchandising for e-commerce site.• Created new customer acquisition by optimizing consumer funnel and launching products to diversify offerings to match consumer needs.
  • Sixdoors
    Event Marketing Consultant
    Sixdoors Aug 2013 - Dec 2013
    Sixdoors was an angel backed local commerce start-up whose goal is bring together local stores with neighborhoods. My role was to throw local in-store events to push visibility and awareness of the products and services. Created local commerce event program by sourcing stores and vendors to host and partner with for events.Managed local event logistics including budget, staffing, venue setup, equipment, engagement, and promotionDeveloped feedback loop for tracking and reporting for events to share results with the broader team.Increased brand awareness by creating engaging content for the company's blog, email marketing and social media channels.
  • Dishcrawl
    Marketing Manager
    Dishcrawl Apr 2013 - Aug 2013
    San Jose, California, Us
    • Managed daily deal marketing programs across 10 regions by identifying strategic digital and social partners and executing merchant contracts and deal offers, adding $65,000 to revenue from deals sold. • Conceptualized and brought to market digital magazine featuring local and national food and alcohol brands with 50 original articles.
  • Eat Club
    Culinary Product Manager
    Eat Club Mar 2012 - Mar 2013
    Redwood City, Ca, Us
    • Developed and merchandised daily meal product offerings on e-commerce site, grew both order volume and customer satisfaction.• Managed daily email campaigns which included content creation, extensible template design and metrics analysis.
  • Dishcrawl
    Sales & Marketing Coordinator
    Dishcrawl Feb 2012 - Apr 2012
    Created collaborative relationships with chefs and general managers at local high end restaurants. Planned foie gras dinners at Coco500, Txoko, Chez Papa and Viognier, successfully selling out every dinner at an average ticket price of $100/ticket. Developed cross-channel marketing strategy for dinners through social media campaigns on Twitter, Facebook, the Dishcrawl blog and traditional media placement.
  • Andrew Freeman & Co
    Marketing Intern
    Andrew Freeman & Co Nov 2011 - Feb 2012
    San Francisco, California, Us
    Assisted the marketing team with all marketing efforts required by clients. Managed social media marketing strategies for 4 clients on Facebook and Twitter to build brand awareness and engagement.Created content for email campaigns and online and print marketing material.Developed relationships with hotel concierge decision makers to create buzz and awareness for restaurant events.Planned and executed 50-person events tasting events for restaurant clients to introduce new seasonal menus.
  • Jpmorgan Chase
    Lead Line Cook, Executive Dining Room
    Jpmorgan Chase Sep 2009 - Oct 2011
    New York, Ny, Us
    Prepared meals for executive partners and clients for breakfast, lunch, dinner and special events.Implemented inventory management system for food storage areas which improved efficiency by 10%.Managed set-up and breakdown of station and all mise en place required for station.Managed and cleaned all storage areas utilized in the kitchen.
  • Houlihan Lokey
    Financial Analyst
    Houlihan Lokey Aug 2006 - Dec 2008
    Los Angeles, Ca, Us
    Analyzed companies, securities, and investment portfolios for tax and financial reporting and fairness/transaction opinions.Created industry reports, company profile decks and opinion presentations for valuations.Responsible and accountable for the management of timelines and due dates on multiple valuation projects.
  • American Cancer Society
    Relay For Life Intern
    American Cancer Society Oct 2005 - Apr 2006
    Atlanta, Ga, Us
    Coordinated the yearly event ‘Relay for Life’ on the University of California, Berkeley campus, which raised a record $40,000 and achieved an attendance of 1,100 relay participants, volunteers and cancer survivors.
  • Wr Hambrecht + Co
    Equity Research Intern
    Wr Hambrecht + Co Jun 2004 - Dec 2004
    San Francisco, California, Us
    Assisted in the coverage launch of technology companies and analyzed current company performance

Jennifer Doan Skills

Social Media Marketing Marketing Culinary Skills Event Management Cooking Event Planning Catering Entrepreneurship Strategy Start Ups Menu Development Social Media Project Management Management Email Marketing Marketing Communications Social Networking Facebook Market Research Sales Relationship Management Content Writing Data Analysis Culinary Food Photography Product Management Strategic Partnerships Campaign Management Content Management Content Strategy Data Management Product Marketing Product Development Product Launch Web Content Google Analytics Lead Generation Business Process Improvement

Jennifer Doan Education Details

  • French Culinary Institute
    French Culinary Institute
    Culinary Arts
  • University Of California, Berkeley
    University Of California, Berkeley
    Bachelor'S Degree
  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Business Adminstration

Frequently Asked Questions about Jennifer Doan

What company does Jennifer Doan work for?

Jennifer Doan works for Veritable Vegetable

What is Jennifer Doan's role at the current company?

Jennifer Doan's current role is Director of Marketing Communications at Veritable Vegetable.

What is Jennifer Doan's email address?

Jennifer Doan's email address is jd****@****ble.com

What is Jennifer Doan's direct phone number?

Jennifer Doan's direct phone number is +140820*****

What schools did Jennifer Doan attend?

Jennifer Doan attended French Culinary Institute, University Of California, Berkeley, University Of California, Berkeley, Haas School Of Business.

What skills is Jennifer Doan known for?

Jennifer Doan has skills like Social Media Marketing, Marketing, Culinary Skills, Event Management, Cooking, Event Planning, Catering, Entrepreneurship, Strategy, Start Ups, Menu Development, Social Media.

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