We love the process of positioning brands for the next level, finding and activating partners and alliances, building robust lead generation capabilities, scoping and identifying opportunities in new markets, and empowering business owners, managers, directors, and investors to really engage with growth. Our clients are all hunting growth in one form or another and we get a kick out of helping shape that pathway to success.In a nutshell, we support ambitious organisations across a range of sectors, with the following:• Marketing Strategy & Implementation• Rebranding, Design, & Website Launches• Lead Generation & Paid Advertising• Partnership, International Market, & New Channel Development• Growth InsightsGreater China | SEA | UK & Europe | Australiawww.peandnut.com

• Create and deliver the Marketing and Communications strategy across Greater China & South East Asia for Riviera’s 9 offices.• Build exposure through strategic marketing initiatives in current and new markets, to both solidify and establish a foothold as premier event specialists. • Drive rebranding, ensuring consistency in messaging and a high-quality outward face.• Develop & manage strategic alliances and partnerships across Asia and Europe as a means to maximise leads and revenue for the group.• Identify, develop & manage business relationships with strategic clients at a regional level.• Drive change and organisational improvements through the roll out of digital solutions such as NetSuite, OneDrive, NAS archive, M0365 etc. Manage both internal and external communications to guarantee efficient and smooth deployment.• Create and roll out a CSR strategy for the agency. • Hire, manage, and develop a team of marketing professionals.

• Manage and oversee the marketing team for the agency’s six offices, & for Stelliers.• Quality control of all communications and identifying new opportunities for lead generation. • Exploring the development of longer-term strategic partnerships for the agency, eg. Chambers of Commerce, PR, Branding agencies etc• Project managed the role out of a new CRM system, from investigation through to the design, setup and implementation. Managed change & smooth integration of the system. • Oversaw a rebrand for the agency and delivery of two new websites from tender to launch. • Implementing new initiatives such as official client feedback survey to improve process and quality.

• Responsible for the Marketing & Communications for the agency’s four offices across China, and Stelliers (an Awards program recognising hoteliers across Asia).• Crafted all communications material and any online campaigns for clients. Pre and post event exposure for clients and the agency.• Maximising the number of new leads by building exposure through WeChat, LinkedIn, Facebook, Instagram, media, newsletters etc.• Managed the quality of the agency’s website, SEO and Google analytics.

The formation of the marketing-focused project advisory board was intended to explore new marketing and lead generation channels, supporting the business's next phase of growth. During a three-month period, key channels were identified, and opportunities for international market development were uncovered.

• Create and deliver the MarCom strategy across Greater China, SE Asia & South Asia to build awareness and grow applicant numbers.• Rollout rebrand and build exposure for the platform through creating and delivering strategic marketing initiatives. • Work with PR agency to maximise coverage of the Awards, pitching interview opportunities, thought leadership and stories across the region.• Identify opportunities for increased engagement and monetisation of databases and networks.

Project managed the coordination of the The Great Australian Ball and the prestigious AustCham Westpac Australia China Business Awards 2014, a platform for Australian and Chinese businesses to showcase their achievements between Greater China and Australia. Responsibilities included:• Collaborating and communication with both internal and external stakeholders to ensure marketing and communications were consistent across Greater China• Chairing bi-monthly exec committee meetings with major sponsor and reporting on milestones.• Scheduling, writing and managing the marketing & communications for the projects and ensuring key deadlines were met.• Sponsorship negotiation, writing of proposals and coordinating with sponsors to ensure the terms agreed were delivered•Working directly with Westpac to construct and deliver a media plan• Managing and directing a production team, venue, designers, TV advertisement and judging panel.• Managing my own budget and hitting KPI’s set by the major sponsor entitling the company to further sponsorship money• Coordinating the creation of 3 promotional TV adverts, which were broadcast on Australia Network, reaching 46 different countries and meeting their scheduling deadlines• Coordinating media coverage both in Australia and across Greater China and releasing YouTube footage 12 hours after the event