Drove development of direct marketing infrastructure to the Americas, Western Europe, Asia Pacific and Japan regions. Sourced and implemented a marketing automation platform to create a consistent approach for developing prospects and building customer relationships. Collaborated with regional marketing teams to develop and implement direct marketing programs. Developed comprehensive campaign strategy across all customer segments. Developed marketing database to support segmentation and analysis across multiple countries. Responsible for our customer insight database and direct marketing program teams.

Defined and implemented a global direct marketing strategy and platform as the foundation for campaign management including prospect acquisition and retention. Sourced and implemented a global marketing automation platform (Eloqua) and personally established the lead management system in collaboration with executive sales management. Formulated and managed all customer nurturing programs with multi-touch program flows, direct email and on-line behavioral targeting. Prepared marketing platform for integration with our CRM tool (Salesforce.com). Manage a global team responsible for campaign delivery in local languages including Japanese, Korean, Chinese, Portuguese and Russian.

Early adopter and catalyst for direct e-marketing programs within the organization. Recognized and advocated the importance of measurable objectives, analytics and ROI for all marketing activities. Leadership role in moving the organization from print to on-line marketing. Drove the strategy, plan and implementation of e-marketing in the Americas as a pilot for global deployment. Managed direct marketing activities in North America including all vendor selection and management. Created and implemented cohesive marketing communications programs in order to drive sales and build positive brand recognition in the market.Initiated cost-effective direct e-marketing program to generate sales leads while establishing lead referral procedure to facilitate closed loop lead follow-up system. Engaged with channel partners and marketing teams to define and implement co-op marketing programs.

Key member of the Americas Corporate Branding and Communications department. Assigned to drive all field level programs with the regional sales and marketing teams including direct customer programs and 3rd party channel partner engagements. Extensive cross-functional collaboration with multiple internal and external stakeholders. Developed marketing programs to support business growth. Designed and implemented marketing programs including print ads, internet programs, and direct marketing. Coordinated event and tradeshow activity.