Serve as strategic leader who builds an externally facing strategy and leverages relationships for the organization with specific focus on physician partnerships.● Identify and build a strategy to grow targeted surgical volume from a highly competitive market.● Capture market share, contribute marketing strategy ideas, compile pricing intelligence, and launch new service line programs.● Develop and supervise externally facing team members to ensure maximum output.● Assess and analyze the competitive healthcare landscape for potential employer and provider related relationship opportunities.● Develop vendor and client relationships with the GW Enterprise.● Analyze population health data to identify needs in the community.● Support B2B, B2C and P2P marketing efforts.● Increase retention of physicians and providers to amplify revenue potential.● Create and execute hospital wide annual orientation for physician partners.● Directly responsible for the annual growth of key service lines.● Develop annual business plans to reflect corporate and local goals.● Establish community initiatives to extend hospital reach.● Lead process improvement efforts for operations and grow key specialties.● Promote GW Hospital as a tertiary care center with excellent outcomes data.● Work with hospital senior leadership to address needs of targeted physician groups.● Analyze market trend data through Sg2, Intellimed, RES, and other tools.● Verify opportunities for service line capacity and overall market positioning.

● Managed the Senior Advantage Program consisting of over 8,900 members.● Conducted Service Excellence Training sessions and monthly orientations for all employees.● Oversaw contract negotiations for hospital vendors.● Participated in the collection of patient/customer satisfaction data, complaints, and grievances.● Supervised the foreign language, sign language, and document translation services for patients and families.● Liaison to The George Washington University Hospital Women’s Board, Inc., assisting with fund raising efforts.

● Managed Senior Advantage Program that generated over $10M per year in revenue.● Executed annual Membership Drives to increase membership of marketing tool: The Senior Program.● Drove community needs assessments and community benefit efforts.● Worked with outside marketing communications teams to maximize marketing impact of target audience.● Utilized tracking tools to determine desired goals of marketing efforts.● Managed hospital campaigns including the development of direct mail.● Worked with production companies to manage hospital promotional efforts.● Generated quarterly newsletter to highlight services offered by hospital.

𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭● Strategic business planning to maximize impact on target audience.● Project management for overall product utilization.● Oversaw budget for territory management.● Educated physicians and staff on the value of company products and services for patient care.● Evaluated trend lines in territory vs. the nation.● Coordinated medical education programs for internal and external consultants.● Attended and displayed at trade shows and live events.● Finished 2010 sales year in top 1/3 of sales force.● 2008 Winner of Celiac Brand Award.𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐲 𝐂𝐞𝐧𝐭𝐫𝐚𝐥 𝐍𝐞𝐫𝐯𝐨𝐮𝐬 𝐒𝐲𝐬𝐭𝐞𝐦 𝐑𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐯𝐞● Responsible for the management and growth of 100+ accounts in Eldercare and Psychiatric divisions.● Directly worked with regional hospital systems including INOVA and GW Hospital.● Aggressively sold and educated Geriatricians, Neurologists, Psychiatrists and Internal Medicine doctors on the benefits of pharmaceuticals for psychosis, Alzheimer’s disease and chronic pain.● Managed territory by optimizing selling time through comprehensive pre-call planning.● Organized and promoted speaker programs in order to increase market share in the territory.● Provided educational in-services to customers to increase their knowledge of the available therapeutic options.● In-service staff on product changes.● Winner of 2005 Eldercare Hall of Fame award.