Marketing Manager – Lifecycle & Loyalty, 2008-2012■ Project managed lifecycle and loyalty communications strategy and treatments to millions of wireless customers■ Developed and executed strategies that drove significant improvement in carrier voluntary churn ■ Utilized customer segmentation approach to created monthly engagement touch points to maintain loyalty of base customers via mobile, email and invoice communicationsMarketing Manager – Base Loyalty Strategy – Contractor with Kelly Services, 2007-2008■ Responsible for project management of 3 strategic reward programs for business individual liable accounts■ Successfully developed strategy and execution of an exit plan for a legacy wireline business rewards program ■ Managed 2 loyalty vendors and forecasted annual program expense budgetMarketing Manager – Base Loyalty Strategy, 2004-2006 ■ Responsible for consumer wireless invoice experience strategy■ Led strategy and requirements for enterprise-wide invoice redesign efforts to improve customer billing satisfaction metrics, touching over 10M customers, both consumer and business segments, managing both printed and digital formats■ Led communication program tactics to educate customers on billing enhancements, including online tutorials and public relations efforts, also contributed in development of training for all service and sales representatives■ Leveraged customer research to ground design modification to invoice and billing products■ Participated in cross functional meetings to stay informed on upcoming pricing and product initiatives, and to drive invoice and billing requirements to ensure strong customer experience■ Actively participated in various sessions to validate and drive requirements for unified billing platform and customer conversion

Product Manager II, Product Manager I, Project Leader, Product Specialist, Marketing Analyst■ Managing responsibility for marketing of 53 products generating over $55M in revenue. Conducted economic assessments of market conditions. Completed competitive analysis, developed and executed responsive tactics.■ Developed long-term strategic marketing plans, which included overall positioning, product, price, promotion, distribution, packaging, research, profitability, and ensured effective implementation.■ Submitted cost estimates, determined 3-year revenue projections, built and presented business cases for recommendations to a committee including executives for final approval. Established objectives with sales teams, measured and reported on results.■ Recommended research, advertising and public relation programs, as well as recommendations for the introduction and deletion of products and programs. Built and maintained relationships with internal and external customers. Frequent interaction with cross-functional teams and communication with all groups were critical to success.■ Presented to sales organizations on a regular basis, facilitated training on new products. Responsible for project leadership of cross-functional teams focused on product improvements and developing new products to drive usage, and create a sustainable competitive advantage.■ Analyzed, developed, and implemented marketing strategies to reposition and relaunch existing products throughout the product life cycle. Executed all aspects of the Product Development Process and developed Strategic Marketing Plans.