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Provide Analysis and Insights for the Beauty Category in retailers such as Meijer, Albertsons/Safeway, Hy-Vee, and Giant Eagle with annual Henkel Beauty sales of +$35MM.• Grew market share dollars +$70K for Schwarzkopf Hair Color at Meijer. Identified distribution opportunities for Got2B and Simply Color using IRI data that resulted in revenue and market share growth.• Presented Post-Covid shopping behaviors during Henkel/Advantage 1st Annual Insights Summit in April 2021. Attendees included Henkel Senior Management to Regional Business Managers.• Awarded Henkel Quarterly Leadership award in Q3 2020 for Collaboration and Teamwork on the Meijer/Kroger accounts. Only Advantage associate to win this award.

Manufacturer of premium meats and cheeses sold in deli departments across the country.SCOPEPartner with Account Managers for Albertsons/Safeway Southern California, Denver, and United divisions to provide insights and sales analysis for deli departments. Lead quarterly reviews with buyers. LEADERSHIP/STRATEGY/RESULTS• Turned deli business to double-digit growth, adding significant sales in seven months. • Increased base business 10%,• Built relationship with valued client and won trust through data sharing and analysis.

Developer and marketer of world’s most trusted names in pediatric, adult, and healthy living nutritional product brands, including Similac, Ensure, PediaSure, Pedialyte, EAS, ZonePerfect, and Glucerna. SCOPEProvided analytical support to $500M regional food retailers. Maintained monthly category reports for sales teams, and conducted promotional analysis for central retailers. Evaluated promotions for SUPERVALU, SpartanNash, Hy-Vee, AWG, and others. Closely monitored sales lift and profitability. LEADERSHIP/STRATEGY/RESULTS• Contributed to significant gains in revenue, creating points of distribution goals for Western Regional Innovation team.• Standardized monthly topline reports for retailers, raised credibility V.P. of Merchandising.

Top beer producer, maker of iconic brands: Budweiser, Bud Light, Michelob, and Busch.SCOPESupported growth and development by communicating routine category insights, providing fact-based recommendations for product assortments, and advertising for accounts including Safeway and Albertsons. Generated sales by collaborating with retail buyers and wholesalers to create varieties with seasonal and market-specific items.STRATEGY/LEADERSHP/RESULTS• Drove significant incremental sales and achieved recognition for creating best-in-class planograms.• Dramatically decreased out-of-stocks and raised revenue.• Propelled 5% ad revenue increase for Albertsons and Safeway Las Vegas.

Full-service provider of sales, marketing, and retail merchandising solutions.SCOPEIntegral member of Center for Shared Business Intelligence (CBSI), providing category insights for Campbell’s Soup Company, Ken’s Foods, Welch’s, and all retailers west of Mississippi. Conducted monthly category reviews, new item presentations, ad analysis, and maintained monthly Nielsen and IRI reports. STRATEGY/LEADERSHIP/RESULTS• Realized additional sales with each retailer, providing assortment recommendations for new Campbell’s Soup items, adding 25 new SKUs across seven retailers in juice, sauce, and soup segments.• Drove significant savings in annual sales, successfully preventing deletion of Ken’s Foods salad dressing at Raley’s.• Gained 10% shelf space at SUPERVALU in Northern and Midwest regions for Sweet Baby Ray’s items.

$450M retailer with more than 850 stores in airports, hotels, and other locations throughout U.S. and Canada.SCOPELed planning for $16M in general merchandise, reviewing weekly reports, and managing replenishment for ten categories in eight airports across Southwest/Southern California region. Teamed with General Manager to create planograms for souvenir fixtures based on specific assortments at each location. Created zero-sales reports and placed $200K in unproductive inventory on sales floor. LEADERSHIP/STRATEGY/RESULTS• Increased segment margin dollars by negotiating lower costs on souvenir items.• Achieved dramatic record one-day sales Phoenix location, partnering with corporate leadership during BCS Championship to ensure adequate stock of BCS merchandise for travelers, 2011.