Marketing thought leader who identifies growth opportunities for internationally-recognized brands. Views each process—from product design and pricing, to delivery channels and promotional campaigns—through the lens of consumers’ current and future needs:• Leads by influence to cultivate cross-functional teams by clearly articulating the goals for success and supporting team members to achieve top performance. Reputation for out-of-the-box ideas that deliver promised results. Wins C-suite support by linking innovations to profitable business outcomes.• Change management expert who aligns with senior leadership to drive culture change towards an agile response to market shifts. Applies big-picture thinking to create organizational frameworks for change through practical execution plans that gain companywide buy-in.• Delivers financial value through a dual focus on revenue optimization and cost effiiciency.PROFESSIONAL HIGHLIGHTS• Developed a framework for global culture change and employee engagement for 22K workers in ExxonMobil’s Fuels and Lubricants organization. Synthecized survey data from 46 business lines across 132 countries. Created an international “cultural champion” network of 270 strategically-placed employees to provide direct feedback on acheiving goals.• Collaborated on product line management with ExxonMobil Research to analyze data from 130+ countries and assess consumers’ current and future fuel needs. Created a 10-year road map to design petroelum products customized for each country’s market and regulatory framework.• Directed marketing campaign introducing ExxonMobil’s Synergy fuel brand in North America. Top-to-bottom campaign ran the gamut from TV advertising, websites, and social media to gas pump labels and signage. Multi-media launch was the largest in decades, delivering 3 billion impressions and record-setting purchase intent.• Created the first grocery/fuel rewards program in ExxonMobil history, supported by a $51M branding and marketing campaign. Negotiated directly with Safeway leadership to roll out the program at ExxonMobil locations in Safeway’s northeast territory. Also built the first nationwide loyalty program, rewarding customers who shop at ExxonMobil’s 1,000 gas/retail store locations.Key skills include: Corporate leadership for agile culture/top-performing teams, brand development, strategic planning & initiatives, product & program marketing, C-suite coaching, digital/social/broadcast media, agency & consultancy management, negotiation, consumer & market analysis.
Listed skills include Pricing Strategy, Cross Functional Team Leadership, Strategic Planning, Operations Management, and 7 others.
