Jennifer Dyer Email and Phone Number
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Vast integrated media planning experience in both digital and traditional across a variety of verticals. Strategic thinker who achieves client objectives by creating and executing comprehensive strategies through cross-platform media channels. Strong analytical skills at interpreting data and using it to inform decisions and recommendations. Excellent communicator and leader establishing great rapport amongst team members and clients. Experienced in developing and communicating valuable insights and benefits via client-facing presentations.
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Group Media Planning DirectorZimmerman Advertising Mar 2024 - PresentFort Lauderdale, Fl, Us
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Digital Media DirectorZimmerman Advertising Apr 2023 - Mar 2024Fort Lauderdale, Fl, UsClient facing lead managing day to day media responsibilities and management of comprehensive budgets. Direct, plan and implement interactive media campaigns including CPM, CPC, and CPL. Actively monitor and assess performance metrics, present recommendations and execute optimizations.
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Regional Digital DirectorSincro, An Ansira Company Sep 2020 - Jan 2023Saint Louis, Mo, UsDevelop, communicate and sell strategic digital marketing opportunities to set of clients (T2 regional dealer associations). Responsible for the on-going development, management and expansion of strategic digital advertising plans, while ensuring consistent support and stewardship. -
Sr MediaMartin Retail Group Jul 2020 - Sep 2020Birmingham, Alabama, UsPlanned and steward integrated media plans for Chevrolet T2/Dealer Associations. Managing market budgets and monitoring implementation of online and offline media. Prepared monthly digital recaps based on analysis of performance metrics. -
Integrated Media StrategistAgency 720 Jan 2018 - Mar 2020Detroit, Michigan, UsDirected and collaborated Chevrolet's T2 Dealer Association's objectives and media strategies with Media AOR. Developed annual media briefs and media planning decks for client presentations. Managed media budgets, made sure media plans were strategically aligned with goals. Presented plans, recommendations, buys and analytics - all things media to the clients every month. Researched and prepared Hispanic media plans for dealer groups. Evaluated monthly digital metrics performance and trends, developed insights and recommend optimizations. -
Social Media DirectorAgency 720 Apr 2017 - Jun 2018Detroit, Michigan, UsResponsible for planning and execution of Chevrolet's West Region Tier 2 Social programs. Developed strategies and recommended programs based on clients objectives and goals. Prepared monthly presentation recaps based analytics and performance metrics.
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Digital Communications ManagerGtb Oct 2014 - Jan 2017Detroit, Mi, UsOversaw all digital media plans for DMAs in the West Region for Ford T2 Dealer Associations. Reviewed, analyzed, and negotiated with new digital media partners while playing a key role in digital strategy. Analyzed digital metric results monthly and optimized campaigns according to KPI objectives and goals. Prepared and presented digital recaps incorporating data results via multiple research tools. -
Regional Associate Communications DirectorGtb Feb 2009 - Oct 2014Detroit, Mi, UsDeveloped and executed traditional and digital strategies for local markets within the West Region T2 Ford Dealer Associations. Collaborated with all internal departments in preparation of media recommendations. Responsible for evaluating and negotiating multi-platform sponsorship packages. Supervised the day-to-day media activities and ensured integration and coordination of client objectives, while also providing guidance and training for team members. Managed client expectations and presented plans to clients.
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Media SupervisorMediaedge Jan 2007 - Feb 2009London, London, GbMedia planning duties and supervision for Lincoln Mercury Dealer Associations, West Region. Developed and presented digital and traditional media plans, utilizing industry standard research tools to determine media mix, reach and frequency goals, target demos, competitive landscape, and buying habits. -
Media SupervisorDoner Advertising Sep 2003 - Jan 2007Southfield, Michigan, UsAccounts: Mazda, May Company (Robinsons-May)Maintained client relationship and managed client expectations. Responsible for development of broadcast media plans (General Market and Hispanic), recommending appropriate media mix for objectives. Lead person for company-wide cable analysis based on trade areas. Oversaw media team activities, trained team members and provide guidance. -
Sr. Media Planner / SupervisorDgwb Advertising & Communications Apr 1999 - Sep 2003Accounts: Wienerschnitzel, Goodwill of OC, Avery Dennison, KFC, LoanWorks• Direct client contact• Responsible for overseeing entire media plan, budgets, and promotional opportunities• Developed media plans: identified target audiences and ideal media outlets• Developed and maintained online plans and optimization tracking reports -
Sr. Media PlannerBozell Feb 1998 - Apr 1999Omaha, Nebraska, UsAccounts: Toshiba Computers, Western Digital, Taylor Made Golf, and Hilton Hotels• Analyzed and developed media presentation plans, including online• Developed and maintained online tracking reports• Evaluated and recommended media and promotional opportunities -
Media PlannerFcb Global Oct 1995 - Nov 1997New York, New York, UsWorked on Mazda, Carrows & Coco's Restaurants, and El Pollo Loco. Involved in strategic marketing and research. Developed media plans and presentations decks. Implemented buys on various mediums. -
Media PlannerAmerican Advertising Federation 1992 - 1994Washington, District Of Columbia, UsDeveloped and directed media plans for KODAK (1993-1994) and SATURN (1992-1993)
Jennifer Dyer Skills
Jennifer Dyer Education Details
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California State University, FullertonCommunications - Advertising
Frequently Asked Questions about Jennifer Dyer
What company does Jennifer Dyer work for?
Jennifer Dyer works for Zimmerman Advertising
What is Jennifer Dyer's role at the current company?
Jennifer Dyer's current role is Media Expert | Digital Specialist | Communications Leader.
What is Jennifer Dyer's email address?
Jennifer Dyer's email address is dy****@****bal.net
What is Jennifer Dyer's direct phone number?
Jennifer Dyer's direct phone number is +124825*****
What schools did Jennifer Dyer attend?
Jennifer Dyer attended California State University, Fullerton.
What are some of Jennifer Dyer's interests?
Jennifer Dyer has interest in Casinos, Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Cooking, Electronics.
What skills is Jennifer Dyer known for?
Jennifer Dyer has skills like Media Planning, Media Strategy, Digital Media, Digital Strategy, Integrated Marketing, Strategy, Media Buying, Interactive Marketing, Digital Marketing, Mobile Marketing, Outdoor Advertising, Interactive Advertising.
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