Jennifer Eardley Email & Phone Number

King Of Prussia, Pa

Develop and manage organization's long-range corporate business development initiatives to ensure optimal growth and profitability.* Develop and execute successful sales agendas and strategic sales initiatives for Recovery Centers of America and GENETWORx Labs sales forces.* Improve sales management competencies through initiatives which include enhancing sales process and training and championing CRM implementation.* Partner with outside businesses and alliances to support implementation of strategic initiatives.

Lead business development initiatives for corporate relations team in Mid-Atlantic Region. Direct, recruit, manage and motivate team of business development representatives.• Partner with senior board leadership to develop and execute strategy for long-term and short-term growth.• Develop and manage corporate relationships with healthcare companies e.g., United HealthCare, Aetna, etc.• Manage committee budget.Corporate Relations Ambassador Developed new strategic relationships and channels for sponsorship growth in healthcare sector.• Received Spark Award for securing major account for sponsorship.

Rockville, Md

Managed national accounts book of business in Mid-Atlantic Region, $285 million annually, 100 national accounts, 62,000 members. Directed, recruited, managed and motivated staff of account executives.• Partnered with senior leadership to develop strategy for corporate long-term and short-term objectives including innovative health and wellness strategies/programs which reduced healthcare costs.• Managed sales distribution channel strategy and growth of private healthcare exchanges for national accounts including Walgreens, Sears and Hilton, significantly increasing enrollment numbers.• Achieved and maintained a 100% client account retention rate.• From 2013-2016, increased membership growth by 11% or 6,902 members, representing an additional $28,206,144 annually to Kaiser.• In 2016, managed Mid-Atlantic Regional team to achieve highest YTD membership growth through July, 2016 outside of California. • In 2015, led Mid-Atlantic Regional team to become highest growth region outside of California. Kaiser has total of seven regions. • Developed associate sales professional: took from poor performer to key player who was recognized as national expert. • Organized June 2014, May 2015, and June 2016 Employer Wellness Forums on Capitol Hill, Baltimore, Maryland and Tysons Corner, Virginia to demonstrate healthcare cost reduction strategies to corporate customers. Gained national visibility; major customers already implementing strategies.• Implemented new regional and national staff standards of performance that greatly enhanced productivity and customer focus.

Gladwyne, Pa

• Consulted to healthcare organizations on Medicare, Medicaid, Managed Care, HMOs, PPOs, Long- Term Care and Dental Strategies.• Consulted to healthcare organizations on staff development, training, coaching and mentoring.• Provided contract nursing services at area hospitals, i.e. Lehigh Valley Health Network

Worcester, Ma

Led turnaround of sales and marketing group into an externally focused, revenue producing team; developed more aggressive approach toward marketing and sales. Directed, recruited, managed and motivated staff of 111.• Partnered with senior leadership to design strategic marketing plan commensurate with corporate long-term and short-term growth objectives, mission, vision and business expansion strategies. Increased sales revenue by $23 million in one year period. • Managed new branding/repositioning of FCHP in the marketplace which captured new and regained profitable business in a heavily penetrated managed care market.• Revamped critical broker/consultant program to compete in highly competitive marketplace. • Led efforts (one of only four providers) to offer the nation’s first Universal Healthcare program implemented by the state of Massachusetts. Directed sales, marketing and product development activities in three new markets to insure 550,000 non-insureds.• Created and led major sales and marketing group initiatives, increasing sales revenues from premium to $275.8 million, up 9.1% from $252.8 million in the one-year period, and per member per month revenues up 11.1% in the same period.• Implemented strong financial controls to achieve consistency and accountability overall sales divisions.

Philadelphia, Pa

Assistant Vice President of Customer Relationship Management (CRM) (2001 – 2003) Developed and distributed marketing information database products for CIGNA’s sales and marketing representatives. Products provided consolidated information about prospects, producers, competitors and vendors. Managed a budget of $1.7 million.• Championed CRM implementation which helped generate $600 million in incremental revenue.• Led inter-divisional team of 27 business, systems, communications and training representatives in developing and introducing new database tool, overcoming significant silo problems.Assistant Vice President of Sales Development (1998 – 2001)Managed CIGNA’s Sales Management Council, a group of nine senior sales officers from the Healthcare, Retirement and Investment Services, Group Insurance and International divisions.• Developed and coordinated successful sales agenda and strategic sales initiatives for entire corporation. • Improved sales management competencies through initiatives which included enhancing sales process, training, and developing broker/consultant relations programs.• Designed effective compensation and incentive programs increasing cross-divisional sales.

Bachelor Of Science In Nursing

Master Of Business Administration (Mba)

Ba, English