Jennifer Eason Email & Phone Number

Nashville, Tennessee, United States

• Drives online B2B customer engagement through data driven strategies for company’s external facing website: PwC.com
• Consults with internal stakeholders on website features and capabilities, site taxonomy, and content effectiveness; consults on impact to connected channels including social, email and paid media
• Led web strategy for Tech Effect, an online thought leadership platform on AEM. Executes and consults on strategic activities including design, user research, development, SEO and analytics. Helped grow organic.
• Utilizes Adobe Analytics, Usertesting.com, Adobe Target (A/B testing) and Conductor (SEO) to research and optimize website pages for user adoption and conversion
• Led strategic implementation for interactive website content through new third party tools Ceros and Flourish, which helped increase user engagement with key web pages
• Leverages agile processes to manage custom development and Adobe Experience Manager (AEM) site enhancements through JIRA

• Led operations for a global product strategy, UI/UX and digital adoption center of excellence composed of 100+ team members andcontractors
• Led all facets of WalkMe Digital Adoption Center, a delivery center for scaling WalkMe to the firm; drove productionadoption for over 30 apps in one year through word-of-mouth and marketing, ultimately leading to.
• Led introduction of new software services to the firm (WalkMe, Figma, Zoomforth, Mural, Invision), including enterprisesecurity reviews, stakeholder and vendor relationship, and product onboarding and training
• Helped establish UX and product strategy best practices and innovations, oversees designer-customer relationships andmanages overall project health for 200+ projects a year
• Managed contractual relationship with three contractor organizations and responsible for onboarding new contractors toDeloitte and to the design organization
• Hand-selected to participate in CIO institute, a highly selective program designed to drive innovation with the firm

Hermitage, TN

• Business Analyst for a Digital Experience Center of Excellence within Deloitte Application Studios (DAS)
• Coordinated among offshore (100 + team members) and onshore (12 + team members) vendors to provide delivery of design,product strategy, UAT, and UI development services utilizing SAFe project methodology
• Served as both BSA and relationship manager for a global pricing platform that serves all member firms; platform wastransformed from an excel solution to an online solution with enhanced user experience, security, and.
• Mitigated communication challenges and risks in delivery of services including project delays, budgetary concerns andmiscommunications
• Advised business stakeholders on best practices relating to user experience design, design thinking workshops, front-enddevelopment, video production, product strategy, user testing, product communication, visual.

Greater Nashville Area, TN

• Coordinated UX/UI design and product strategy services for Deloitte’s web and mobile applications (+300 design projects, +40strategic workshops every year)
• Served as a trusted advisor for Deloitte brand and user experience guidelines for digital assets like web/mobile application,microsites, and other digital communications.
• Advised and drove content creation, design, and development of Digital Experience 101 and 102, two firm-wide facingtraining programs for working with design teams in an agile environment
• Managed financial recovery for >$5 million operation including processing of journal entries, invoices, forecasting, andrecovery
• Won 2018 ITS Innovation Challenge with the idea for “Brandspace Presentation Builder”, a web-based tool that enablespractitioners to design presentations faster using a library of brand compliant templates and imagery.

Gainesville, FL

- Managed prospective applicant inquiries for eight master's specializations and five graduate certificate programs- Guided applicants through the application process to pursue a UF online master's degree in Mass Communication - Participated in online webinars and presentations- Brainstormed and implemented ideas to improve application process and student.

Boca Raton, FL

Gainesville, Florida Area

Gainesvile

Master Of Science - Ms, Business Management

Bachelor'S Degree, Public Relations