Jennifer Eiseman Email & Phone Number

California, United States

Boise, Idaho

• Led omnichannel campaigns targeting grocery and ecommerce customers to drive sales and profit growth for Albertson's $800M Rx business.• Developed and executed customer for life strategy across key Pharmacy, Health & Wellness platforms to maintain competitive advantage.

Oakland, Ca, Us

• Led cross functional team to develop 3-year strategic partnership plan for megabrand equity, increasing brand relevancy.• Successfully managed multi-million-dollar marketing budget, achieving positive ROI through digital and social media marketing.• Created innovation roadmap to increase household penetration and relevancy with younger multicultural consumer target.

Oakland, Ca, Us

• Led a 12-member team to drive historic brand relaunch for a $150M supplement brand, focusing on digital marketing and product innovation.• Overhauled Direct-to-Consumer site and implemented Amazon Go-to-Market strategy, resulting in double-digit growth in consumer acquisition.• Doubled innovation as percent of revenue by leveraging consumer insights and emerging category trends in a high-growth market.

Walnut Creek, California, Us

• Led enterprise innovation team overseeing resource allocation, stage gate approval, and P&L reviews for a $300 million consumer product goods and foodservice portfolio.• Built and directed a 10-member cross-functional team to deliver a three-year innovation pipeline, enabling double-digit sales growth.• Established internal start-up capabilities, resulting in the creation of an emerging brands division and new business strategy for the category.

Vevey, Ch

Drove 5-year Strategic Roadmap to drive total consumer value in a commoditized category through targeted innovation & renovation initiatives based on deep category insights. Accountable for P&L Management of the brand with marketing budget oversight and 3 direct reports.

Vevey, Ch

Managed Nestle snack brand with Multi-Million-Dollar P&L and direct responsibility for cross-functional team management and working with external agencies to deliver financial commitments.

Vevey, Ch

Responsible for leading cross-functional teams through product reformulations and packaging structure optimizations.